Customer reviews are the new word-of-mouth advertising. They have the potential to make or break your business. 88% of consumers say they trust online reviews as much as personal recommendations, and in today's digital world, consumers constantly check reviews online before making purchasing decisions. When you have genuine customer reviews online, consumers are more inclined to choose your business over a competitor. That is just a fact. With TRU.REVIEWS, positive reviews get automatically posted online while negative reviews get sent privately via email to the business owner so a decision can be made on how to address them.