When you live in Iowa, you don't have to choose between social distancing and celebrating #NationalFamilyDay. Here are some family activities our associates enjoy: exploring nature, drive-in movies, and participating in family-friendly social media challenges!
Companies have adapted in 2020 by using virtual events to connect with customers. Check out some uses cases, considerations, and lessons we've learned in helping our clients plan their virtual events.
Want to experience fall while maintaining social distance? Check out the ways you can still get that pumpkin spice feeling with these East Village activities.
TWORIVERSMARKETING.COM
Des Moines East Village Activities to Experience This Fall
Strategic Communications Manager Ryan can't wait to get on the road again. Learn more about his passion for sharing our clients' stories from all over the world.
Ready to take a new step in your brand awareness campaign? Consider podcasts, which may have a significant lift above other traditional tactics. Read more in this writeup from Mobile Marketer. 👇
MOBILEMARKETER.COM
Podcasts outperform traditional media, digital display on brand awareness, study says
Mobile Marketer
September 11 at 5:36 PM ·
Podcasts can lift brand awareness between 24% to 79%, or as much as 30 times the lift rates of other media channels such as digital display, print and linear TV.
Mobile Marketer
September 11 at 5:36 PM ·
Podcasts can lift brand awareness between 24% to 79%, or as much as 30 times the lift rates of other media channels such as digital display, print and linear TV.
Last fall, Facebook for Business announced they'd be implementing ad volume restrictions to accounts. Last week, they finally announced what those restrictions are, which are tiered based on your annual advertising budget. Fortunately, most brands will not be impacted by these updates – read more.
FACEBOOK.COM
Improving Ad Performance Through Ad Volume Guidance
To celebrate #NationalDessertDay, we're sharing our secret recipe for some sweet branding. Check out the ingredients for each layer and how it all comes together to position your brand.
We're fans of account-based marketing (ABM) because it helps you strategically connect with your target customers. Learn how we define ABM, the five pillars, and the different ways this type of program can be leveraged.
Happy #NationalFarmersDay to those who help feed a growing population. As a partner in the agriculture industry, we see firsthand their hard work – thank you, farmers.
Facebook Groups has seen an increase in 4 million active members YoY, making it a popular way for people to connect with one another as well as with brands. In addition to higher adoption, Facebook has been adding new Group features, making it a channel capability worth considering as part of your social media marketing mix. Learn more in this article from Social Media Today.
SOCIALMEDIATODAY.COM
Facebook Announces New Groups Features, Including Automated Moderation Tools and New Engagement Options
We're taking a deep dive into topical SEO. Get a better understanding of what it is, keyword research considerations, and where to start. ⬇️
From dogs and cats to cows and sows, animal health is our business. Our associates are proud to work with clients who make animals their top priority!
Are you tailoring your brand voice to fit each social media platform? Here are some considerations, insights, and best practices for improving your social presence.
Erin Fry and Derek Steffen, two of our SMEs, will be hosting a webinar with Social Media Club Des Moines tomorrow at noon CT. Make sure you register to hear about the social media trends we're tracking as we head into 2021! https://bit.ly/3kBqm9R
There's a lot to love about working for an ESOP company. Just ask these happy employee owners!
In 2020, brands have had to adjust the stories they're telling to meet the needs of their audience. Watch as Content Director Rachel Martin explains how to strike that balance.
As we look to the future, it’s clear that virtual events are going to be common. Check out the different ways you can take part in, or even host your own online event.
TWORIVERSMARKETING.COM
Virtual Events: The Show Must Go On
DYK: our agency has an Employee Stock Ownership Plan. As part of an ESOP, all of our associates act like owners ... because they are. Learn more about what being employee-owned means to us. 👇
As we gear up for one of the largest days for online shopping – Cyber Monday – see how brands can successfully leverage their social media channels to drive online sales in this article from Sprout Social.
SPROUTSOCIAL.COM
How to set ecommerce social media up for success
In the spirit of Thanksgiving, our associates share what they're giving thanks for this year.
TWORIVERSMARKETING.COM
Two Rivers Marketing Associates Offer Reasons to be Thankful in 2020
From hashtags and keyword updates to guides, catch up on Instagram platform changes in this Social Media Examiner Talk Show.
Social Media Examiner was live.
November 20 at 12:58 PM ·
Explore what Instagram's changes to hashtags and keyword search mean for marketers with special guest Natasha Samuel; this week on the Social Media Marketing Talk Show with Jeff Sieh and Grace Duffy.
Media director by day, barre instructor by night. Check out our recent interview with Marisa McClellan to learn why she loves mental and physical challenges.
Live events, including concerts, have gone virtual or been canceled in 2020. Verizon took advantage of this to promote their new 5G technology, offering an AR concert through Snapchat last week. ⬇️
MOBILEMARKETER.COM
Verizon touts 5G with geotargeted AR concert on Snapchat
Which media trends are coming next year, and how will they affect your business? Get expert predictions and analyses from our media team.
TWORIVERSMARKETING.COM
2021 Media Trends: Predictions for the Year Ahead
As we continue to honor Black innovators during Black History Month, we're recognizing Lisa Gelobter for her contributions to internet video and online animation. Did you know she was instrumental in the development of animated GIFs and Shockwave technology?
Reaching users through the ever-elusive (and expensive) medium of television is getting easier thanks to OTT, particularly YouTube. Check out this usage report from Social Media Today. ⬇️
SOCIALMEDIATODAY.COM
YouTube Connected TV Viewing and Advertising in the US [Infographic]
Years from now, when we all look back at the pandemic, what we’ll remember most are the people who helped us get through it. See all the creative ways our associates continue to give back, stay connected, and support each other even while we’re WFH.
TWORIVERSMARKETING.COM
How Two Rivers Marketing is Staying Virtually Connected
Keyword research, social media conversation monitoring, and digging into ratings and reviews can help you better understand your buyer and the winding road they take when making a purchasing decision. Read about the importance of these research tools in this article from Sprout Social. ⬇️
SPROUTSOCIAL.COM
4 overlooked B2B market research methods for understanding your customers
Sprout Social
February 1 at 10:27 AM ·
As a B2B marketer, it's your job to know how, why and when your brand can assist and enable buyers to check each task off their to-do list. https://bit.ly/392O1wm
In honor of Black History Month, we will be highlighting Black innovators in the industries we serve. Today, we want to introduce you to farmer and inventor Henry Blair. He became the second African-American patent holder in the U.S. for two devices he designed to assist in planting and harvesting crops!
Getting ready for a media interview? Check out how media training can improve your interview skills and what to expect from the sessions.
TWORIVERSMARKETING.COM
Getting the Most Out of Media Training
