Looking forward to meeting everyone at the Third Annual Solo & Small Firm Conference Next Week!
Monroe County Bar Association
28 February at 09:57 ·
Only one week left to register for our Solo & Small Firm Conference!
The conference will be held at the Woodcliff Hotel & Spa, and it includes networking time. Participants will earn 8 CLE Credits.
Register online here: https://www.mcba.org/calendar/register/?eventno=6779
Thank you to our sponsors!
• All New York Process Servers Inc.
• Kammholz Rossi PLLC
• LawPay
• Mindware Connections
• Paramount Settlement Planning and Precision Resolution
• Thomson Reuters
• Veritas Law Firm Marketing
Featuring our Speakers:
Allison Shields, Esq., Legal Ease Consulting Inc.
Jared Correia, Red Cave Law Firm Consulting
Conrad Sam, Mockingbird Marketing
The digital marketing landscape is constantly changing to accommodate the trends of society and changes in technology. That is why it’s wise for your law firm to be consistently reviewing your digital marketing strategies.
These law firm marketing strategies should include looking at your website performance and content, SEO practices, and any PPC (pay-per-click) advertising you may be using. Keep reading to learn about some of the top law firm marketing strategies for 2020 to help future-proof your law firm and ensure your firm maintains dominance in 2020.
https://www.veritaslawfirmmarketing.com/law-firm-marketing-strategies-for-2020/
VERITASLAWFIRMMARKETING.COM
Law Firm Marketing Strategies for 2020 | Web Marketing for Attorneys
Google likes when pages are able to be matched to exactly what their users are searching for, since that’s ultimately what their users like. Therefore, you want to create content that accurately and concisely conveys the purpose of your website, so that your pages are more likely to come up for searches relating to it.
A good way to make your content relevant is by speaking in your ideal client’s language. Splitt uses the example of searching for local ice cream. He talks about how users are less likely to search for your brand name than they are to search for things like “local ice cream shops” or “ice cream near me.” Therefore, instead of only using your brand name, you might want to include those search queries that people are more likely to use in your content.
https://www.veritaslawfirmmarketing.com/googles-top-3-seo-factors/
VERITASLAWFIRMMARKETING.COM
Google’s Top 3 SEO Factors | Veritas Law Firm Marketing | Buffalo, NY
Having a solid digital presence is truly critical, and that can be accomplished and maintained as long as all the information available online about the business’s NAP is correct. Erroneous contact information may seem to be a minor issue that can be swiftly and easily remedied, but statistics would disagree with that assumption.
On average, over two-thirds of the information online about law firms is inaccurate, and because seven in ten people would prefer to work with better-reviewed attorneys farther away than with local attorneys who have fewer positive reviews, misinformation can greatly affect how many clients a law firm receives. These trends are similar for legal professionals; more than 60% of the contact information for legal providers is incorrect, and three-quarters of consumers place their trust in online reviews when they search for an attorney.
Because four in five individuals looking for a new attorney search for information online before turning to other sources, the accuracy of a business’s NAP is essential to garnering new clients through the Web.
https://www.veritaslawfirmmarketing.com/local-citations-for-attorneys/
VERITASLAWFIRMMARKETING.COM
Local Citations for Attorneys | SEO | Veritas Law Firm Marketing
Website videos help our clients to stand out and brand their law firms. Featuring educational videos on your law firm website allows visitors to actively engage with a business before they even set a foot in an office. The field of law is complicated, rife with technical jargon that may bemuse, baffle, and buffalo anyone seeking attorney representation. It is true that there is no substitute for an in-person consultation, but including educational videos online provides legal professionals the opportunity to answer frequently asked questions, alleviate concerns, and appeal to potential clients ahead of time.
Website videos have an additional benefit: watching these website videos increases the amount of time that an Internet user spends on a business’s website, and the more time that is spent on a website, the higher that the website rises in Google search results. Because of their simplicity of use and advantage in generating automatic promotion, law firm website videos help attorneys better connect with their web visitors and prospective new clients.
https://www.veritaslawfirmmarketing.com/website-videos-for-attorneys/
VERITASLAWFIRMMARKETING.COM
Website Videos for Attorneys | Lawyer Videos | Veritas Law Firm Marketing
We created the attorney marketing guide to help attorneys better understand what it takes to make your law firm stand out and thrive in the increasingly competitive legal industry with a consistently changing digital marketing landscape.
As an attorney, you know how catastrophic it can be for someone without a legal background to try to represent themselves in court. The same can be said for law firm marketing and search engine optimization. At Veritas Law Firm Marketing, we take care of every aspect of your digital marketing, so you can focus on your clients.
Although our law firm marketing guide is comprehensive and detailed, it is presented it in a way that is easy to understand, regardless of the extent of your technical background.
Keep reading to discover actionable tips on how to improve your law firm’s online presence and find out how to take your law firm from where you are right now, to where you want to be online.
https://www.veritaslawfirmmarketing.com/attorney-marketing-guide/
VERITASLAWFIRMMARKETING.COM
Attorney Marketing Guide | Veritas Law Firm Marketing | SEO for Lawyers
You are a capable and talented attorney who excels in your field, but does anyone else know that? The unfortunate reality these days is that many really great attorneys are eclipsed online by average or even below average attorneys with better digital marketing help.
A great law firm website design can set you apart from the competition and help you convert more new cases from the internet.
Beating your competition online is more important than ever if you want your law firm to succeed, and the more competitive the market gets, the more creative you have to be when it comes to your digital marketing strategy. It is no longer good enough to simply have a website, you need to ensure your website is dynamic, built for conversion, and covers all the bases.
That’s where we come in. We don’t just build websites. We ensure your digital marketing strategy covers all the necessary bases to ensure your success online.
https://www.veritaslawfirmmarketing.com/law-firm-website-design/
VERITASLAWFIRMMARKETING.COM
Law Firm Website Design | Web Design | Veritas Law Firm Marketing
Imagine that you have the car of your dreams, but it doesn’t have any gas. That vehicle will be worthless to you until you top off the tank. The same is true for owning a website without any tracking measures in place.
It’s impossible to get the most out of your website without law firm website analytics reporting. Unfortunately, lots of attorneys are afraid of the idea of diving into analytics. They fear the information will be confusing and impossible to decode.
It’s actually easier to track and interpret analytics than you might think. Let’s look at some of the top analytics you need to track, as well as the easiest way to get it done.
https://www.veritaslawfirmmarketing.com/law-firm-website-analytics-reporting/
VERITASLAWFIRMMARKETING.COM
Law Firm Website Analytics Reporting | Lead Tracking & ROI Reporting
Law Firm SEO, also known as Search Engine Optimization enables your law firm to be found online when people in your area are seeking the legal services you provide. The key to law firm SEO is to create a wealth of high-quality content and educational information that provides real value to your website visitors.
We live in the age of instant gratification, and if you don’t make it easy for your potential clients to get the answers they need, they will likely find those answers elsewhere.
People like options, so it’s equally important to provide your valuable information in a variety of formats. This means offering text-based content, videos, eBooks, blogs, etc. to allow your website visitors to read and digest the information in their preferred format.
https://www.veritaslawfirmmarketing.com/law-firm-seo/
VERITASLAWFIRMMARKETING.COM
Law Firm SEO | Search Engine Optimization | Veritas Law Firm Marketing
In 2018, 52 percent of web pages were accessed by a mobile device, and that number will continue to grow due to the explosion of mobile use. Google has taken notice and has implanted “mobile-first indexing,” meaning that Google indexes the mobile version of sites first.
Your mobile website is on the front lines when it comes to search engine rankings, so a mobile presence is necessary. Law firm mobile apps are an excellent way to get in front of this trend. These apps improve the user experience and make it easier to reach the top of Google and other search engines.
https://www.veritaslawfirmmarketing.com/law-firm-mobile-apps/
VERITASLAWFIRMMARKETING.COM
Law Firm Mobile Apps | Mobile App Development for Attorneys
We are a full-service law firm marketing agency dedicated to helping attorneys grow their practice, build their brand, and increase new client revenue.
Stop losing clients to lower quality attorneys with better digital marketing help.
Whether you’re a solo practitioner with lofty goals, or an established firm in need of revitalization, we can help you leverage the power of the internet to predictably and efficiently grow your practice.
https://www.veritaslawfirmmarketing.com/
VERITASLAWFIRMMARKETING.COM
Veritas Law Firm Marketing | Digital Marketing for Attorneys | SEO
Google Display advertising is one of the most powerful options for attorneys, but many incorporate poor strategies with these ads.
That creates a great deal of waste and prevents them from getting a strong return on investment. Fortunately, it’s easy to right the ship by following the best practices for Google Display advertising for lawyers.
Let’s look at what Google Display advertising is and what you need to include in your paid advertising campaign.
https://www.veritaslawfirmmarketing.com/google-display-advertising-for-lawyers/
VERITASLAWFIRMMARKETING.COM
Google Display Advertising for Lawyers | PPC Campaigns for Attorneys
Are you tired of your law firm losing out on leads from the internet? Are you looking for a way to get a leg up on the competition? At Veritas Law Firm Marketing, we specialize in email marketing for attorneys.
Our email marketing campaigns include comprehensive, educational, custom practice area eBooks, videos, and blogs that help law firms educate their prospects, brand themselves as experts in their community, and consistently improve new client conversion rates.
https://www.veritaslawfirmmarketing.com/email-marketing-for-attorneys/
Contact Veritas Law Firm Marketing
Let us help you leverage the power of the internet to predictably and efficiently grow your practice.
https://www.veritaslawfirmmarketing.com/contact-us/
VERITASLAWFIRMMARKETING.COM
Contact Us | Web Marketing for Attorneys | Veritas Law Firm Marketing
Many people in the legal industry have heard of Scorpion Legal Marketing. They are one of the oldest and most popular legal marketing companies available to attorneys looking to enhance their online presence. You may be considering Scorpion Legal Marketing either to get started with your digital marketing strategy or to help improve your existing one. Therefore, we are going to explore some of their products and services to give you an idea if their company is a right fit for your firm.
https://www.veritaslawfirmmarketing.com/scorpion-legal-marketing-review/
VERITASLAWFIRMMARKETING.COM
Scorpion Legal Marketing Review | Veritas Law Firm Marketing
A great law firm website design can set you apart from the competition and help you convert more new cases from the internet.
Beating your competition online is more important than ever if you want your law firm to succeed, and the more competitive the market gets, the more creative you have to be when it comes to your digital marketing strategy. It is no longer good enough to simply have a website, you need to ensure your website is dynamic, built for conversion, and covers all the bases.
That’s where we come in. We don’t just build websites. We ensure your digital marketing strategy covers all the necessary bases to ensure your success online.
https://www.veritaslawfirmmarketing.com/law-firm-website-design/
VERITASLAWFIRMMARKETING.COM
Law Firm Website Design | Web Design | Veritas Law Firm Marketing
Imagine that you have the car of your dreams, but it doesn’t have any gas. That vehicle will be worthless to you until you top off the tank. The same is true for owning a website without any tracking measures in place.
It’s impossible to get the most out of your website without law firm website analytics reporting. Unfortunately, lots of attorneys are afraid of the idea of diving into analytics. They fear the information will be confusing and impossible to decode.
https://www.veritaslawfirmmarketing.com/law-firm-website-analytics-reporting/
VERITASLAWFIRMMARKETING.COM
Law Firm Website Analytics Reporting | Lead Tracking & ROI Reporting
Law Firm SEO, also known as Search Engine Optimization enables your law firm to be found online when people in your area are seeking the legal services you provide.
The key to law firm SEO is to create a wealth of high-quality content and educational information that provides real value to your website visitors.
We live in the age of instant gratification, and if you don’t make it easy for your potential clients to get the answers they need, they will likely find those answers elsewhere.
People like options, so it’s equally important to provide your valuable information in a variety of formats. This means offering text-based content, videos, eBooks, blogs, etc. to allow your website visitors to read and digest the information in their preferred format.
https://www.veritaslawfirmmarketing.com/law-firm-seo/
VERITASLAWFIRMMARKETING.COM
Law Firm SEO | Search Engine Optimization | Veritas Law Firm Marketing
Law firm mobile apps help law firms move up in the search rankings in two different ways. Both ways are critical for making it to the top of Google and other search engines.
First, if someone conducts a search that brings up lots of mobile app listings, Google could display your app with other related apps at the top of the search results.
Android devices display “app packs” for related searches right under the PPC ads. Users can scroll through the apps and find one to download. If they click on one, they’ll be redirected to Google Play.
https://www.veritaslawfirmmarketing.com/law-firm-mobile-apps/
VERITASLAWFIRMMARKETING.COM
Law Firm Mobile Apps | Mobile App Development for Attorneys
We are a full-service law firm marketing agency dedicated to helping attorneys grow their practice, build their brand, and increase new client revenue.
Stop losing clients to lower quality attorneys with better digital marketing help.
Whether you’re a solo practitioner with lofty goals, or an established firm in need of revitalization, we can help you leverage the power of the internet to predictably and efficiently grow your practice.
https://www.veritaslawfirmmarketing.com/
VERITASLAWFIRMMARKETING.COM
Veritas Law Firm Marketing | Digital Marketing for Attorneys | SEO
