Created by Michael Arnell O.D. exclusively to meet the practice marketing needs of optometrists, WebSystem3® is powerful web-based software that automates patient communications to successfully increase appointments and promote every profit center in a practice. It's easy, it's automatic, and all messages are branded to your office, promoting your image, not ours. A CooperVision company as of December 2012, the company is headquartered in Folsom, CA.