What is the phone number for Wildman Web Solutions in Lawrence KS?

You can reach them at: 785-330-9032. It’s best to call Wildman Web Solutions during business hours.

What is the address for Wildman Web Solutions on alabama street in Lawrence?

Wildman Web Solutions is located at this address: 547 Alabama Street Lawrence, KS 66044.

What are Wildman Web Solutions(Lawrence, KS) store hours?

Wildman Web Solutions store hours are as follows: Mon-Fri: 9:00AM - 5:00PM, Sat-Sun: Closed.

Wildman Web Solutions on alabama street, Lawrence, KS

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Content creation is very important when it comes to marketing yourself in the digital world. You can create an effective content strategy when you utilize these 5 stages.

Ask Wildman: An open Q&A show produced by Wildman Web Solutions. We specialize in getting small businesses online and, as we adapt to this new reality during the COVID-19 epidemic, we want to answer as many questions as possible and provide resources to struggling business owners. How do you set up Facebook Ads? What platform should you use to host or build your website? What social media should you be using? These are the kind of Q's we hope to tackle on Ask Wildman. Please like and share to help us spread the word and help as many people as possible! #BeWild #AskWildman

Join us tomorrow at 11am CST for Ask Wildman, the weekly live show where we answer all of your online small business related questions. You can tune in on our Facebook at https://www.facebook.com/events/1445970312254869/ or our YouTube at https://www.youtube.com/channel/UC8PZaymWyXEfgZgahznQIJg

Is your email campaign's open rate struggling? The issue may be in your subject line. These are some of the top spam triggering words commonly used in subject lines.

Having an app for your business will allow your customers to skip the search. This video will give you the insight into what makes that possible. • • For more tips on apps, watch our last Ask Wildman: https://www.facebook.com/watch/?v=1741439596021550&extid=sKilNYZ1pVAY5rAA

Three reasons you may want to invest in a mobile app: 1) Improve your customer service: - You’ll be available to your customers 24/7. When they want information or to make a purchase, they can do so whenever and wherever they please. 2) Build your brand recognition: - The more often someone sees your brand the more likely they will be to remember and purchase from you when needed. If you are a pizza place and someone sees your app on their phone multiple times a day, the next time they want pizza they are more likely to purchase from you. 3) Increase your engagement - Having an app will allow your customers to interact and engage with your brand in a new way. People are on their phones more now than ever, with an app you will make it easier for your customers to engage.

In need of a new website? All new websites created by 12/31/20 will receive free hosting for the whole year of 2021!

When advertising through Facebook, there are 3 overarching objectives you can have. 1) Awareness: generate interest in your product or service 2) Consideration: get people to think about you and look for more information on your business 3) Conversions: get people to buy your product or service One ad cannot hold all three objectives. Make sure you know who you are targeting and where they are in the sales funnel before determining your objective.

Advertising on Facebook is one of the best ideas for a small business. Facebook ad-spend leads to the best return on investment, and you meet your customers where they are.

Did you know your customers expect you to have a website? 6 out of 10 consumers expect a brand to have online content about their business. More than half of people prefer to go straight to a brand’s website for product information. Also, 72 percent of people rely on the internet and company websites to find reviews, testimonials and educational content when searching for a product. Make sure you have a good website so you’re not losing potential customers to your competition.

Web design plays a very important role in the success of your online business. If your web design isn't up to standards, you could be losing potential customers.

Unfortunately we will have to postpone Ask Wildman this morning as Be.Live is having a server error and won't let us go live at the moment. We'll get the episode up as soon as we can!

Without SEO, your website will struggle to gain traction. Invest in SEO and give your website some gas.

93% of all online experiences begin with a search engine and 75% of users never scroll to page 2 of Google. SEO should be a focus of your small business to make sure you don't get lost among the millions of search results you may be competing against.

Since the beginning of COVID, e-commerce revenues have increased by 49%. 75% of small businesses believe that online sales will continue to increase in 2021 and 9 out of 10 small businesses believe it’s vital to sell online. This is yet another reason why it’s important to have a great e-commerce website. With trends shifting to the web, make your presence stronger with an updated site.

Consumers are spending again....especially online. "The latest numbers show a 17% increase for the month, compared with the same period a year ago."

LinkedIn usage has reached 722 million members. The increase in usage may be in response to COVID-19 and more professionals looking for work. However, the new usage rates have created a great opportunity for B2B businesses to advertise more directly to their consumers. If you haven't created a presence on LinkedIn, now is a great time to start.

This year, the average person has abandoned 24 online purchases solely because a company's website looked unprofessional. 82% of Americans are less likely to shop with a company because their website looks unprofessional or outdated compared to their competition. If you've ever wondered why your online sales seem low, it could be your website design.

Did you know you can take one piece of content and easily turn it into several others? This will save you time and allow you to spread your content out over multiple platforms. For more marketing tips tune into Ask Wildman every Wednesday at 11am CST.

With Black Friday and Cyber Monday around the corner, now is the perfect time to up your advertising budget. 30% of internet users find new brands or products through social media ads. In 2019, paid search ranked highest for driving revenue with 24.4% share of sales. With all of the challenges presented to SMB's this year, if you're looking to maximize your sales results this holiday season, increasing your ad spend is a great place to start.

The pandemic has created a far from normal holiday season this year. These are the top 4 trends you should expect to see this holiday shopping season.

Reach is obviously an important factor when it comes to advertising, but so is frequency, how many times a user is shown an ad. After 5 or 6 impressions, your response rate starts to taper off. That may be the sweet spot for how many times you should show someone your ad for them to react to it. There is a correlation between more ad impressions and a better intent to act as well as ad recall.

Join us live in two short minutes for a live Q&A. Ask us anything and we'll do our best! WED, NOV 4 Ask Wildman Live

WED, NOV 4 Ask Wildman Live

Search engines strive to create the best user experience possible, providing the most relevant, useful information based on the user’s search terms. If they didn’t, users would no longer rely on them for information. The more relevant, informative and useful user experience you create, the better the chances that search engines will serve your pages. By practicing good search engine optimization (SEO) habits, you can continually work to increase your search engine results page (SERPs) position. One way to practice good SEO is by using relevant keywords. Using a keyword tool can help determine which words will help attract the most visitors based on popular search terms. Pick the most relevant, popular keywords for your business and try to rank for different keywords on your web page. • • • #seo #searchengine #searchengineoptimization #digitalmarketing #digital #digitalagency #digitalmarketingtools #digitaltransformation

New and exciting things are on the way! Keep an eye out for more information coming soon.

If you've been thinking about a new website, now is the perfect time to act. Any and all websites created by the end of December will receive free hosting for the entire year of 2021! Visit our website or send us a message if interested. www.wildmanweb.com

WED, NOV 11 Ask Wildman Live 11/11

Social media advertising is becoming increasingly popular. More and more dollars from advertising and marketing budgets are heading in the direction of social. If you've wanted to advertise on social, but don't know where to start, think about signing up for a demo of the Wildman Sales System. Advertising is just one of the many tools at your fingertips with the Wildman Sales System. For more information or to sign up for a demo, visit: www.wildmanweb.com/salessystem

Introducing the new Wildman Sales Sales System. This new and limited program was designed to help your small business grow. If you want more leads, sales and customers, this might be the program for you! Head to www.wildmanweb.com/salessystem to learn more and sign up for a demo today.

Our website got a makeover and has an all new look! Go check it out at www.wildmanweb.com

Wildman Web Solutions updated their info in the about section.

Why should you use Facebook for advertising? The audience on Facebook includes 1.32 billion daily active users (DAUs) on average, at an increase of 17% year-over-year. As a local business, you simply cannot ignore the fact that Facebook is likely an intersection in which you can find prospective customers. If the daily average users stat doesn’t have you convinced then let’s talk about how often social media is being used. The average person spends nearly 35 minutes everyday JUST on Facebook, according to a recent study by Mediakix.

WED, DEC 2 AT 11:00 AM CST Ask Wildman Live 12/2

Why is it so important to have an e-commerce element in your small business? With COVID came new trends in the small business world. One of those trends being online shopping. It's always important to meet your consumers where they are. Right now, they're on the web. It doesn't have to be a major addition to your business, but it is important to have at least some form of e-commerce included at this point.

Keyword research should never be a one-time commitment, but rather an ever-changing process that involves a strategy and a comprehensive understanding of your business and your industry. Including keywords that are specific to your business and industry will help to ensure that the right customers are being driven to your door rather than just any customer. Although we want to increase our customer base, we don’t want to target consumers that may not find the value in our business.

Don't forget to join us tomorrow for Ask Wildman! 11am CST on Facebook and YouTube.

The first step to creating a successful social media ad campaign is to define your goals. This handy checklist walks you through all the information you'll need to define your advertising strategy. If you're looking for increased engagement and a higher ROI when it comes to your social advertising, starting by defining a strategy will be key. Without a strategy, the goals of your business and the goals of your advertising may not align, causing confusion among your brand and your audience.

You may be wondering why no matter how often you post, nobody seems to engage with your content. The first question you need to ask yourself is how often are you engaging with your following? • I know, it's easy to log into Facebook or Instagram, put up a post, then never look at it again until your next post. Don't do the easy thing. Your followers love knowing that you see them. Not only does it make your followers feel seen, it also adds another layer of communication between you. • If you want to see your social media and engagement rates grow, start engaging more with your followers. • Some easy things you can do to engage with your followers: 1) Reply to/like every comment someone makes on your posts. 2) Spend 10 minutes of your day liking and commenting in your feed. 3) Watch IG stories and interact with polls, quizzes and questions.

You should always be asking for reviews, whether they be good or bad. While it can be easy for your business to take negative comments to heart, it is important to recognize that reviews are constructive feedback. All in all, reviews are valuable feedback! They help your company gauge their performance and see how you can improve. There is always room for improvement and a lot can be learned even from positive business reviews. Through reviews, your business can see which products or services you should be boasting, which needs work, and even discover which employees rock at customer service.

WED, DEC 9 Ask Wildman Live 12/9

Have you integrated TikTok into your social media campaign yet? It's not an app just for kids and teens. With over 800 million monthly active users this app gives you the potential for more brand recognition and reach. The average TikTok user spends 52 minutes of their day scrolling the app. Meeting your audience where they are is key to any marketing strategy, and TikTok can be a great way to get there.

Day 4: Know your customer. • To run a successful business, you need to understand what your customers want. When you know what they want and need, you'll be able to give them the best brand experience possible. This will lead to strong relationships between the brand and customer. That can then lead to good reviews, word-of-mouth recommendations and more sales. • Come back tomorrow for day 5 of the 12 Days of Digital Marketing Tips.

Lock in our current rates for the new year! Schedule a meeting and book your newest project by January 15th to secure today's rates.

Day 3: Update your content to improve SEO. • Updating older content on your website can increase your rankings in search. If moving up in search is your number 1 goal, updating content will save you the time and energy it would take to create brand new content. • You may have initially published an article a year ago, but if you update and re-publish the same article with new and more relevant information, search engines will list it as a more recent article, increasing your rankings in search. • Come back tomorrow for day 4 of the 12 Days of Digital Marketing Tips

WED, DEC 16 Ask Wildman Live 12/16

Day 9: Invest in a mobile app. • Having a mobile app for your business will make it easier for you to promote your products or services. It gives you the ability to be in front of your audience almost 24/7. Consumers are spending a lot of their time on their phones, having an app allows you to meet them where they are. Even if they don't use your app very often, you'll still be on their home screen and every time they scroll to find any app they need, you'll be seen. This will bring your brand to the top of their mind when they are looking for something your brand offers. • Come back tomorrow for day 10 of the 12 Days of Digital Marketing Tips.

One of the easiest ways to grab attention on social media is through video. People tend to stop scrolling when they notice movement. Having a catchy intro as well as having something text based at the beginning of your video can also help catch attention. Understanding your target audience is very important, we aren’t trying to talk to everyone. Address their needs and wants in the first three seconds.

In today's world, you really need to have a website that can load quickly. The average consumer has the expectation for a website to load in 2 seconds, while the average site loads in 5. • When your website takes longer than 3 seconds to load, you will have about 40% of your traffic abandon your site. Slow web speeds will kill your conversions. Not only does it kill conversions, it can also kill your SEO. Higher bounce rates show search engines people don't like your website, pushing you down in search. • Want more information on website speed? Check out this article: https://wildmanweb.com/understanding-and-optimizing-your-website-speed/ • Come back tomorrow for day 9 of the 12 Days of Digital Marketing Tips.

Day 7: Post video on social. • Videos on social media get shared 1200% more than text and images combined. If you want the algorithms to play in your favor, posting content that will generate more engagement (including shares) will boost you to the top of people's feeds. • Come back tomorrow for day 8 of the 12 Days of Digital Marketing Tips.

Day 6: Turn old content into new content. • Re-using content? More like re-utilizing. • That podcast you posted a month ago? Pull a quote from it, make a graphic, and now you have another piece of content! You can do this for so many different types of content! Have older blog posts that have gotten buried? Use some of that copy for your next social post's caption. • Turning your old content into new content will save you both time and money. No more spending hours thinking about your next great post, when you already have it, you just haven't found its new purpose. • Come back tomorrow for day 7 of the 12 Days of Digital Marketing Tips.

Day 5: Start using a chatbot. • Chatbots can save you a lot of time and money. Have you ever spent too much time answering the same question for multiple people? Things like, "When are you open?", "Where is my order?" and "Where are you located?". These questions could be answered quickly, without you even seeing them if you used a chatbot. • Chatbots are becoming more and more common and could save your business time and money. Not only that, they can also improve your consumers brand loyalty. Positive experiences with chatbots typically lead to an increase in brand loyalty. • Come back tomorrow for day 6 of the 12 Days of Digital Marketing Tips.

Should a new website be on your 2021 to-do list? If you haven't had an update in the last 2-3 years, you should definitely be thinking about it. As time goes on, best practices change when it comes to a website. What used to be a beautiful design, could now show just how old your website is. When people come to your website, what they see is what they think they will get. If they see an outdated website, they are more likely to believe they'll get lower quality service. A newer, shinier website will lead potential customers to view you as an authority in the industry and be more inclined to use your business. Not only does the look of your website matter, so does the speed. If your website takes longer than 3 seconds to load, you may notice a high bounce rate. With a high bounce rate, your brand isn't being seen by customers that try to visit your site, but also by other potential customers. A high bounce rate kills your SEO ranking, and you'll get bumped down in search.

Day 12: Work on SEO in smaller search engines. • Since search engines like Yahoo and Bing don’t have nearly the market share that Google does, people tend to overlook them and don’t focus on them at all. There are a couple of benefits you’d get for working on the smaller engines. Typically with SEO you could work for 5 hours and not see results for weeks. Going into a smaller market like Yahoo Search will allow you to see changes a lot faster and more dramatically. Something that might be a .5 ranking change on Google could be a 10 ranking change on Yahoo and it happens 10 times faster. Use the smaller markets to test your optimization and make sure that what you’re doing will work in the bigger markets.

Happy holidays from all of us at Wildman Web Solutions!

Day 11: Respond to your negative reviews. • How you respond to a negative review impacts not only the reviewer, but all the sets of eyes that come afterward. Seeing a business handle a particularly challenging review online suggests that management is proud of their business, and willing to go the extra mile to maintain their reputation! • Come back tomorrow for day 12 of the 12 Days of Digital Marketing Tips • Want to learn more about responding to negative reviews, head to https://wildmanweb.com/how-to-respond-to-negative-reviews/

Don't skip out on SEO for Yahoo and Bing. • Since search engines like Yahoo and Bing don’t have nearly the market share that Google does, people tend to overlook them and don’t focus on them at all. There are a couple of benefits you’d get for working on the smaller engines. Typically with SEO you could work for 5 hours and not see results for weeks. Going into a smaller market like Yahoo Search will allow you to see changes a lot faster and more dramatically. Something that might be a .5 ranking change on Google could be a 10 ranking change on Yahoo and it happens 10 times faster. Use the smaller markets to test your optimization and make sure that what you’re doing will work in the bigger markets.

Day 10: Make a presence on newer and smaller social platforms. • Smaller businesses can utilize smaller social media platforms to get a little bit more bang for their buck. Bigger businesses are staying on platforms like Facebook, Instagram and Twitter, making their advertising more expensive. Anytime you join a new and emerging platform, you are able to more easily gain followers and have organic content seen. If you’re there first, you’ll have much less competition and be able to get to the top and gain a larger more loyal following. • Come back tomorrow for day 11 of the 12 Days of Digital Marketing Tips.

Happy New Year from the Wildman team! 2020 brought small businesses many challenges. We hope this new year will bring nothing but growth and success.

48% users say if the business site of a company is not mobile friendly, they’ll take it as an indication that business is simply not caring. Start the new year off right by getting a website update and making it mobile friendly!

Content creates community. The vehicle to creating community is content. Creating content will take you from just being a commodity seller to creating a brand and then you can build your community around that.

Our machines have gotten to the point where they can access massive amounts of data and process it so quickly that they can make intelligent decisions. AI plays into your daily life in more ways than you think of. One of those ways being chatbots. Of all businesses, 80% had a chatbot already in use or were planning on getting one. In the future, chatbots will become more and more natural. Currently, when you set up a chatbot, you have to set up different conversational branches. You have to manually input all of the if-then situations. There are getting to be more and more assistive technologies that make our chatbots smarter and able to make more decisions on their own. Want to learn more? Watch our most recent Ask Wildman https://fb.watch/2HctCRiZzq/

If your website is still HTTP, it's time to make the switch. Year over year, more people are spending more time on HTTPS websites. According to Google’s transparency report, HTTPS connections on both mobile and desktop are becoming more prevalent. Desktop users are spending two-thirds of their time on HTTPS websites and loading over half of the pages they view over HTTPS. Why are people spending more time on these website? They are more secure. If you want your customers to trust your brand and feel comfortable putting their personal information through your site, make the switch. If you want to learn more about HTTPS, check out our most recent article: https://wildmanweb.com/why-you-should-have-an-https-website/

Is your website secure? Since 2018, Google Chrome has been marking all HTTP websites as not secure. It takes .05 seconds for web users to form an opinion about your site. Most potential customers will automatically lose trust in your brand when the first thing they see is that your website is not secure, thinking you don’t care about keeping their personal information concealed. Not only will you be missing potential sales by customers not feeling comfortable putting in their personal information, they may not even stay on your site long enough to see what you have to offer. Want to learn more? Check out this article on why you should have an HTTPS site: https://wildmanweb.com/why-you-should-have-an-https-website/

Leeway Franks January 7 at 12:15 PM · ORDER ONLINE | We worked with local development team, Wildman Web Solutions, to build a customized online ordering platform. You can check out current specials, classic menu items, kids meals & more. Our team will even bring your order out to your vehicle or deliver to your doorstep (contact-free), as requested! Place orders for pick-up & local delivery at LeewayFranks.com.

WED, JAN 6 Ask Wildman Live 1/6

In our ongoing efforts to help the small business community endure during these trying times of the pandemic, one free website will be given to one lucky business to jumpstart their business in 2021! Here is what you’ll get: • 1 Wordpress website. (Must be less than 10 pages) • 1 custom page with special functionality (i.e. - a blog, appointment scheduler, reservations, online ordering, etc.) *Does not include e-commerce, but can be added for a small fee.* • 1 year of free hosting Nominate yourself or a business you think deserves it! You can enter at wildmanweb.com/giveaway. This giveaway is open to local small businesses with under 50 employees.

Whether it's through your website, blog or socials, creating video content is crucial. Video can lead to higher traffic rates and more engagement. If you are looking for organic growth, video is the way to go.

Lawrence Hospitality United January 13 at 2:47 PM · Restaurant Week is here! Check out our participating partners & specials at LawrenceRestaurantWeek.com. We also have a fun new app! Powered by Wildman Web Solutions, the LRW app let's you see, snap and share all your favorite Restaurant Week eats. Download "Lawrence Restaurant Week" from the Apple and Google Play stores.

WED, JAN 13 Ask Wildman Live 1/13

Today, having an online presence is critical. That online presence needs to include a mobile-responsive website. This will allow your current customer base to interact with your business in new ways, while also allowing for you to reach new potential customers. 69% of people search for a local business at least once a month. Having a website will allow you to have control over what potential customers first see about your business. The ability to make a great first impression could lead you to more sales and more repeat customers.

Have you heard we're giving away a free website?! Well if you haven't... In our ongoing efforts to help the small business community endure during these trying times of the pandemic, one free website will be given to one lucky business to jumpstart their business in 2021! Here is what you’ll get: • 1 Wordpress website. (Must be less than 10 pages) • 1 custom page with special functionality (i.e. - a blog, appointment scheduler, reservations, online ordering, etc.) *Does not include e-commerce, but can be added for a small fee.* • 1 year of free hosting Nominate yourself or a business you think deserves it! You can enter at wildmanweb.com/giveaway This giveaway is open to local small businesses with under 50 employees.

You need to start advertising on TikTok. Social media platforms like Instagram and Facebook are becoming oversaturated and more expensive. If small businesses want to get results from ad spend, TikTok is where you need to be. TikTok isn't just for GenZ. You can reach a diverse audience with this platform. Although 41% of users are from the ages of 16 to 24, 59% of the platform is made up of Millenials, GenXers and Baby Boomers. For more information about utilizing emerging social platforms watch our most recent Ask Wildman: https://fb.watch/38ssjqAQlf/

WED, JAN 20 Ask Wildman Live 1/20

Don't forget about our website giveaway! In our ongoing efforts to help the small business community endure during these trying times of the pandemic, one free website will be given to one lucky business to jumpstart their business in 2021! Here is what you’ll get: • 1 Wordpress website. (Must be less than 10 pages) • 1 custom page with special functionality (i.e. - a blog, appointment scheduler, reservations, online ordering, etc.) *Does not include e-commerce, but can be added for a small fee.* • 1 year of free hosting Nominate yourself or a business you think deserves it! You can enter at wildmanweb.com/giveaway. This giveaway is open to local small businesses with under 50 employees.

Google search's autocomplete isn’t based on popularity alone, as most people assume. In addition to recent Google searches, there are several other factors taken into account: • Common and Trending Queries • Language and Location • Freshness • Intuitive Suggestions Based on Similar Types of Queries There are certain predictions you are less likely to see: • Unexpected or shocking • Untrue and mistaken for fact • Violent, sexually explicit, hateful, disparaging, or dangerous • Likely to return unreliable content • Offensive, hurtful, or inappropriate queries in relation to named individuals Google understands that their protective system may keep some useful predictions from showing up, and they admit taking "a particularly cautious approach when it comes to names and might prevent some non-policy violating predictions from appearing." They also know that even if a prediction isn’t auto-generated, the user can still type in the desired keywords related to their query and view the search results.

Listings are an online summary of essential information for your business that serve as a powerful tool to help customers find you online and in real life. If your information online is incorrect, or your customers are finding multiple addresses, phone numbers and business names, you may lose their trust. People want to quickly and easily find the information they need about your business. If you've made any informational changes to your business, or you haven't checked your listings for accuracy in awhile, it may be time for a listings audit! For more information on listings you can visit: https://wildmanweb.com/what-are-listings-and-why-do-they-matter/

Our giveaway is still open! Not only will you have the chance to win a free website and a year of hosting (worth $3,500), you will also receive a free Online Toolkit just for entering! The winner of the giveaway will get: • 1 Wordpress website. (Must be less than 10 pages) • 1 custom page with special functionality (i.e. - a blog, appointment scheduler, reservations, online ordering, etc.) *Does not include e-commerce, but can be added for a small fee.* • 1 year of free hosting Nominate yourself or a business you think deserves it! You can enter at wildmanweb.com/giveaway This giveaway is open to local small businesses with under 50 employees. The giveaway will close at 11:59pm February 2nd and the winner will be announced live on our live show Ask Wildman.

This is the way. Want an easy way to get more eyes on your page? Jump on the trends. A simple photo of Sen. Bernie Sanders at the presidential inauguration has blown up the internet. If you've been on socials since Wednesday, you've most likely come across one of these photos. Easy way to join in on the trend? Photoshop Sen. Bernie Sanders into a picture of your small business if you have a physical store! If you're all online, utilize pop culture!

70% of consumers say they'd rather order directly from a restaurant. They'd prefer that their money goes straight to the restaurant and not a third party. Third party delivery services such as DoorDash, UberEats, EatStreet and many others could charge your business anywhere from 15-30% commission for each order placed through the service. You could save your business a lot of money by integrating a native online ordering service into your operation.

Head to wildmanweb.com/giveaway to enter!

Are you one of the lucky 2 million members to have joined Clubhouse? Or are you wondering "what the heck is that?". Clubhouse is becoming one of the most sought out social platforms to be on. This could be due to its exclusivity. You can only join if you receive an invite, and you can only invite a select few of your friends/people in your network. Clubhouse is an audio based social platform. You can create a room, and that room then becomes your stage. You can also join other's rooms to sit in on the conversation and ask questions. Think of it as going to a professional conference, but from the comfort of your own home. This is not an app for selling. It is a great space to add value for your brand through information. It's a new form of content creation that any marketer or small business should get excited about!

With a new iOS update coming from Apple, you may start to see some new struggles in your marketing game. Here is a short list of some things you can do to market your brand on a platform where you make the decisions. 1- Start an email list and start a newsletter. 2- Start making video content. 3- Have a website. An email list and a website will help you gain first party data. Creating video will be useful in marketing because you can create a video archive on your website, add it to your newsletter, turn it into a podcast, the possibilities are almost endless. For more information on the new iOS update. Check out our last Ask Wildman livestream: https://fb.watch/3j07TvteYQ/

We had an amazing client video shoot this morning with Mesler Roofing and Exteriors and Matty D Media LLC Creating meaningful content is a focal point for success in all of our client campaigns.

Chatbots are one of the most useful strategies you could utilize for your small business. Your employees will have more time to work on other more important tasks, instead of answering someones simple question of "are you open?". A chatbot can be there to answer all of your customer questions any time of day. This will also increase your customers brand loyalty. Knowing your brand is there for them when they need you will make them trust you. All of these things will then allow you to cut down your operational costs. If you're tired of wasting your time and money answering questions that could be answered practically on their own, a chatbot is the perfect solution for you!

It's the last day to enter to win a free website! Don't forget to go to wildmanweb.com/giveaway to enter! The cutoff is 11:59pm tonight and the winner will be announced tomorrow on Ask Wildman at 11am.

Publicity is publicity. Attention is attention. And if you can do something to stand out a little bit, even if it's a little bit weird, then that could be a winning strategy.

Are you a local podcast creator looking to grow? Send us a DM!

Reels update! Gone are the days of being able to upload an already made TikTok to Reels. Instagram is now limiting reach on Reels that haven't been filmed directly within the app. They went as far as to make a post yesterday stating "don't post a reel that is visibly recycled from other apps (i.e. contains logos and watermarks)." This is a direct hit at creators who repost their TikToks to Reels. These types of posts will be downranked in Reels and the Explore page, making it harder for your business to be seen. These videos won't be deleted from your page, and you can still upload them if you want. However, if you're looking for all of the growth to your account that reels has seemed to bring, you won't find it by reposting content from your TikTok.

If your small business starts to drift off the road of success this year, remember to use AAA. Marketing in 2021 can be a daunting challenge, don’t over complicate it. Use the AAA formula to increase sales and retain loyal customers. Attention, Automation, and Authenticity will get your small business on the road to a highly successful 2021. For more on the AAA formula, head to: https://wildmanweb.com/the-as-of-marketing/

We often talk about making sure you have a mobile-friendly site. Now it's important not only for usability, but for SEO. Almost 70% of the sites shown in Google’s search results have shifted to mobile-first indexing. As of September 2020, Google has officially switched to mobile-first indexing. To ensure your web page is mobile-friendly, use the Mobile-Friendly Test Tool offered by Google.

Publicity is publicity. Attention is attention. And if you can do something to stand out a little bit, even if it's a little bit weird, then that could be a winning strategy.

Are you a local podcast creator looking to grow? Send us a DM!

34% of people say they will pay up to $50 per order. 30% off of a $50 bill is a good chunk of money that isn’t going back into your business. Investing in a native delivery system instead of relying on third-party services like DoorDash and EatStreet could save your business a lot of money.

Demand for food delivery is higher than it has ever been. According to Nation’s Restaurant News, “51% of Americans use delivery services to purchase meals from casual dining restaurants, and 26% order takeout or delivery at least once a week.” With these high rates of delivery usage, it’s important that your restaurant has an option for delivery. Preferably a native delivery option. With native delivery, you will better know how to cater to your customers by collecting your own first party data, whether that be from paying customers or someone who just visits your website. With a third-party service, you may not get the data you need. They could be collecting the wrong data, or they may not be collecting any at all. Another downside to third-party delivery and data is that you don’t own any of the data you collect, and your insights could be given to your competitors. Want to make the switch to native delivery? Head to our website! www.wildmanweb.com

Always engage with your reviews! It doesn't take much time out of your day and can be extremely beneficial for your business.

Organic reach is important for a small business. That's why you need to be on TikTok.

With native delivery, you can train your delivery drivers and set expectations of how you would like your brand to be represented. If a customer has a bad experience with a third-party driver, though they aren’t affiliated with you, your brand still suffers the consequences. Only with your own delivery drivers can you provide customers with the same customer service provided in-house. Being able to stay consistent with your brand and your customer service will allow for a stronger sense of brand loyalty in your customers. For more on native delivery head to https://1l.ink/K5LFZSS

Authenticity is the most important thing when it comes to social media!

Third party data is going to become harder and harder to collect as companies begin to regulate what data they and other companies can collect from their users. Having internal practices in place to be able to collect first and zero party data will be extremely important if you want your company to grow.

Optimize voice search to improve your SEO. Mobile voice searches are now starting to become a common practice among consumers. It has come to light that mobile voice searches are 3X more likely to be related to something local, compared to text searches. However, voice search is still relatively new, and many businesses are yet to capitalize on it. Hence, optimizing your site and content for voice now will help you stay ahead of your competitors.

Your target audience may not always be who you think it is. This is especially true when it comes to the ever evolving landscape of social media.

Big news today from #Google ....which once again highlights the importance of companies moving away from being reliant on 3rd party data to utilizing 1st/0 party data. ENTREPRENEUR.COM Google Plans to Stop Targeting Ads Based on Your Browsing History

Content creation is not only important for marketing, it's also extremely important for SEO. Creating non-local content for a locally focused business will do you no good. For better lead generation, you need to create content that is locally relevant. The best way to go about it would be by incorporating local keywords into content related to the products and/or services you offer. You can also come up with content that revolves around local news and events related to your business or industry.

Utilizing Google My Business can help your business more than you might think.

Starting a podcast can open a new window of opportunity for your small business. It can allow you to connect with your target audience in a new way and build your brand loyalty. By 2022 it's estimated that 132 million people in the US will be listening to podcasts. This can be a great avenue to meeting your customers where they are. Already have a podcast and looking to join a network? Send us a DM.

Always remember to meet your customers where they are. We are living in a mobile first world, so it would be a great idea for your small business to invest in a mobile app or a text messaging service. The ability for your customers to see you on their phone almost everyday will lead to brand recognition as well as brand loyalty.

No matter what, you should always meet your customers where they are. But make sure the content you're providing them with makes sense on the platform you choose to connect with.

Using banned tags defeats the purpose of using a hashtag at all. A good hashtag strategy will increase your reach, impressions and hopefully your engagement. Using banned hashtags won’t affect any of those things as your post won’t be found within the “recent” section of that tag, because it no longer exists for the time being (or permanently depending on the tag). This could really hurt your reach if you’re only using one or two hashtags and one or both are banned. It will seem as if you didn’t use any tags at all. If you’ve checked your insights and it seems like you’re not reaching accounts from your tags, you may be using banned tags. The obvious way to avoid this problem is to simply not use that hashtag. Substitute it with a tag that is still active! There are a number of reasons why hashtags will get banned. The simplest reason? Too many people are posting against Instagram’s user guidelines under that hashtag.

We always talk about adding value when creating content for your target audience. There are three main types of value you can and should be providing.

Regardless of what technology you choose or what platform you choose, your goal should be to present yourself authentically and to have at least the closest approximation you can to a one-on-one conversation with each and every individual member of your audience, whether that’s a hundred people or a million. That’s why we’re seeing better and better open and conversion rates from email up to Instagram, up to Facebook and up to texts because those platforms encourage that one-on-one personal connection. Consumers want a business to feel like family or a friend. They want to feel like you're taking care of them and their needs, and that you're there when they need you. Utilizing messenger, text and other one-on-one tools will help organically grow your business.

A website is truly the most critical first step you can take toward getting discovered and connecting with more people. So, if you still don't have one, get on it, pronto.

One common and easily fixable mistake small business owners may make when creating an account for their business is not utilizing the function of having a business account. Having a business account will allow you to view analytics and insights of your posts, whereas a normal account won’t allow you to do this. These insights are key to helping you reach your social media goals and know what will work best for your business.

We created a club specifically for the people of the Lawrence community! Collaborate, discuss local happenings and support each other! We would love for you to join us.

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