When devising content, go by the 80-20 rule. Your content should average 20% direct promotion and 80% engaging and valuable content. While only the 20% of promotional posts will directly convert to sales, the other 80% is necessary to attract consumers and drive them to those other posts.
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Are millennials a major part of your target demographic? If so, you should consider influencer marketing! Recent studies show that 70% of millennial consumers are influenced by peer recommendations.
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If Ecommerce is an integral part of your brand, you should be using samples. Data shows that people who are offered free samples with their order are 20% more likely to make an another purchase.
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In order to succeed you need to streamline. Too many businesses fail to get off the ground because they try to launch every single digital marketing idea all at once. Instead, strategize and narrow down which campaigns make the most sense at the present and focus on executing those well.
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Not all advertising needs to be paid. Thanks to the Internet, there are more free marketing options than ever before, such as blog outreach and effective social media posts using targeted hashtagging. Implementing these strategies along with paid marketing will lead to a balance, robust digital marketing campaign.
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