Coined in the Machine Age, "user experience" is a term commonly thrown around in marketing and design, however its current meaning isn't all that far off from its origins. In many ways, just as Henry Ford reimagined how laborers interacted with their tools and work environment to increase production, marketers and designers continually examine how users interact with websites to encourage purchases and other user actions.
Check out our new blog post to learn about how to create a successful - and consistent - user experience: https://bit.ly/33jPc7E
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Defining Successful User Experience (UX) Today
Gearing up our drone for a shoot in Houston with our client, EVX Midstream, who is making great strides with their Responsible Energy Pledge, and we can't wait to showcase their work. Stay tuned for the final product! #houstoninspired
We took our new DJI Mavic 2 Pro drone out for a spin the other night and captured this incredible shot of the Austin skyline. What other drone shots do you want to see?
We're proud to announce the launch of Workhorse Productions, a division of our company dedicated to helping businesses achieve cinematic quality video productions to help better share their brand with customers. Take a look at some of our work here: https://bit.ly/32D0rYx
To successfully drive marketing initiatives, what your customer wants and what your brand offers must be crystal clear. Check out what helps build a solid foundation for your brand’s marketing strategy.
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Leverage Brand & Audience To Drive Marketing - Workhorse Marketing
Happy Friday! Before jumping into the weekend, we wanted to share our latest blog on the three core areas of focus when nurturing customer relationships.
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3 Steps To Building Customer Trust And Advocacy - Workhorse Marketing
Videos are proven to be more effective advertising and marketing content than photos across social media and web. Our Director of Digital Content, Elijah, points out some of the top reasons to include video production in your next marketing campaign in our recent blog post. https://www.workhorsemkt.com/the-importance-of-video-marketing/
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The Importance of Video Marketing - Workhorse Marketing
We were recently selected by Built in Austin as a top digital marketing agency in Austin. Workhorse is proud to serve businesses of all sizes and stages, including small businesses. To learn more about how we can help you take your business to the next level, head here: https://bit.ly/3nsx8AC.
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Workhorse [SMB] - Websites and Marketing for Small Businesses
In May, Google announced the Page Experience Update, which will change the metrics for search rankings in 2021. Our team decoded this update, what it means for you, and how to take action on your site. https://www.workhorsemkt.com/decoding-the-2021-google-page-experience-update/
Back in August we launched the new website for one of our clients, Omnisure, a healthcare risk management consulting firm based in Austin, TX.
Through the new website and accompanying marketing strategy, we wanted to communicate Omnisure's position as an innovative, expert leader in their field. Check out the full story here: https://bit.ly/33AyyRw
Recently we had the honor of re-designing the website for one of our favorite Austin traditions, Rodeo Austin. In the new site design, we wanted to emphasize their mission and community impact in addition to their events.
In addition to design, our development team helped streamline Rodeo Austin's techstack and integrations and create a more mobile-friendly site experience. Let us know what you think of the new site - we think it's the best in show! https://rodeoaustin.com/
Time to celebrate - Workhorse made the #Inc5000 list for the fourth year in a row! We're excited to be included alongside so many stellar, fast-growing companies. Learn more about our recent growth here: http://www.workhorsemkt.com/inc-5000-year-four/
Due to COVID-19, Austin's very own Huston-Tillotson University found itself in need of additional investment to support students as they moved to an online learning model. Austin Loves HT is a project designed to inspire the ATX community to invest in HT, the city's oldest university and only HBCU, and Workhorse was honored to lend a hand in developing the website.
At the moment, the primary goal is supporting the university's COVID-19 Support Fund to cover the university's $1.6 million investment in online learning supplies for student. If you can, we would love to see our community join us in supporting this initiative. You can learn more about Austin Loves HT and find out how to get involved through the link in our bio. https://www.weloveht.org
Calling all marketing and web gurus! We're looking for a Website & Marketing Coordinator to join our growing team. If you're passionate about marketing, branding, and websites, and have excellent communication skills, learn more and apply here: https://www.workhorsemkt.com/now-hiring-website-marketing-coordinator/
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Now Hiring: Website & Marketing Coordinator - Workhorse Marketing
This Veteran's Day, we are spotlighting one of our clients, PeopleFund, which is a part of Veteran LLC, a national group of community lenders focused on increasing access to capital for veteran entrepreneurs and their spouses. Last year we designed the Veteran LLC website, and we're so proud to be a small part of the important work they do every day to support our veterans. https://www.vet.loan/
For Election Day, we've given members of our staff paid time off to make sure they have the time to vote. We hope you'll join us in exercising the right to vote! Remember that you can vote anywhere in Travis County you see a Vote Here sign, not just your polling location, and as long as you're in line by 7pm you can vote.
Workhorse was selected as a Top 24 Digital Marketing Agency in Austin by Expertise 🎉 Our local Austin identity means a lot to us, so we’re proud to be recognized among so many amazing agencies. https://www.workhorsemkt.com/expertise-names-workhorse-top-24-digital-marketing-agency/
One of the many cultural changes we've seen due to the COVID-19 pandemic is a massive revival of the QR code. Our Senior Marketing Manager, Morgan, is on the blog today discussing how QR codes have changed and what it means for marketing. https://www.workhorsemkt.com/8-tips-for-using-qr-codes-in-your-next-marketing-campaign/
We’re donating services to a local business that needs help in 2021. Whether it’s a logo refresh, driving more traffic, website help, design, image or video help, we’re ready to roll up our sleeves and help make their business boom. Nominate yourself or a business that needs marketing help before midnight December 31.
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Workhorse Gives Back - Workhorse Marketing
In November we launched this incredible site for our client, Sympliant, whose innovative new app is revolutionizing GI labs across the country. https://www.sympliant.com/
The holiday season arrived and it's the perfect time to consider how you're going to use marketing to boost sales. We put together our top 7 tips to reach new customers and close out 2020 with a bang: https://www.workhorsemkt.com/7-ways-to-heat-up-holiday-sales/
Too often, color choices in branding and advertising are made on a whim, but they play a bigger role in getting your message noticed than you realize. Today on the blog, color is taking center stage. https://www.workhorsemkt.com/4-things-every-marketer-should-know-about-color/
2020 was an unforgettable year to say the least, so to close it out, we're doing a year in review featuring some of the projects Workhorse had the pleasure of being a part of. First up, our strategy team looks back on The Hub Garage, a brand new nonprofit that fixes used cars and donates them to single mothers in need.
Here's what they had to say about it: "The HUB will have such a positive impact on the community by helping single mothers in need get access to reliable transportation. The vision for this nonprofit was one that really inspired us, and we can't wait to see where their work goes in 2021."
Tell us about your team's big wins in 2020 and what you're looking forward to in 2021!
🎁❄️ We're donating marketing and website services to a local business in need. Nominate your faves (or nominate yourself! 😜) here: https://www.workhorsemkt.com/2020-holiday-giveaway/
The addition of our productions division back in July meant a busy fall for our Director of Digital Content, Elijah! His recent livestream with Capital Area Tennis Association (CATA) Austin, Texas was his pick for production's year in review.
Here's what he had to say about the project: "Due to COVID they were not able to host the awards ceremony in person so I enjoyed helping them with the vision, planning and production of their video to be used on a live broadcast. It had a great time using green screens and working with one of my favorite pieces of equipment, the Blackmagic 6K camera."
Tell us about your team's big wins in 2020 and what you're looking forward to in 2021!
Next up in our year in review is our design team with @RodeoAustin, one of the top 5 pro rodeos in the United States!
Here's what our designer Alan had to say about the project: "To date, this was the largest website that I have designed with over 40 unique page types. Designing a website in the entertainment/non-profit sector was also an exciting change of pace."
Tell us about your team's big wins in 2020 and what you're looking forward to in 2021!
2020 was tough for so many local businesses, and we want to lend a helping hand. Check out the link below to see how you can nominate a business or nonprofit to receive up to 50 hours of marketing/web services! Whether it's shaping up a website or kicking off a campaign that drives new customers, we want to set an Austin business up for success in 2021. Help us out by nominating a business you love: https://www.workhorsemkt.com/2020-holiday-giveaway/
Thank you for your continued support in a year that's been like no other. Our (virtual) doors are closed today and tomorrow, but we'll be back on Monday. Wishing you a safe and happy holiday and a bright New Year!
While reflecting on 2020, we couldn’t help but think about the other small businesses in Austin and how we could help them start 2021 strong. That’s why we launched Workhorse Gives Back earlier this month, which calls upon our community for nominations of a business that could use up to 50 hours of our services for free.
We’re accepting submissions until December 31st at midnight, so make sure you nominate your favorite business before time runs out! (And yes, you can nominate yourself.) Check it out here: https://www.workhorsemkt.com/2020-holiday-giveaway/
This year, our development team has been busy helping many of our clients transition their businesses during the pandemic. The web app they recently created for our client Sympliant was their choice for their year in review feature! The app is used in hospitals and clinics' endoscopy units in order to track scope usage—something which revolutionizes the field!
Here's what they had to say about the project: "We had originally been using a pin-code system where whenever someone using the app did pretty much anything they would have to enter a pin in order to log who was doing each step. Now the app can scan the person using the app and complete that step with little effort on the users part. To accomplish this we, along with some of our freelancers used something we hadn't previously used, Amazon's Rekognition API. We were very happy with the end results!"
Share something you tried out for the first time in 2020 in the comments!
In a year where marketing looked unlike any year before, one could say our marketing team's word of the year was "pivot". A prime example of that was their work with Camp Olympia where the entire business model changed midway through the year—that's why they selected it for our Year in Review!
Here's what they had to say about it: "Like every industry, Camp Olympia was hugely impacted by the COVID-19 pandemic, but working with their team to bring the joy of camp into peoples homes when they needed it the most was a massive bright spot in our year."
What client was a bright spot for your team? Tell us about a project that brought some light into your life this year in the comments!
🎨 Do you use color theory to develop brand identities? 🎨
We're big fans of using the basics of color theory to help us build out color palettes for our clients. Some of our go-to combinations are triadic, tetradic, and complementary pairings.
⚡TRIAD: uses 3 colors spaced evenly around the color wheel, creating a triangle. These harmonies tend to be vibrant and carefully balanced, by letting one dominate and two for accent colors.
⚡TETRADIC: uses 4 colors arranged in two complementary pairs, creating a rectangle around the color wheel. This offers a variety of possibilities for variations, and we recommend letting one color be dominant in the palette and maintain a balance between warm and cool colors.
⚡COMPLEMENTARY: one of the most basic color pairings, complementary colors are opposite each other on the color wheel. These are high contrast colors usually that create a vibrant look, so recommend using these in small doses and avoiding using them for text.
Tell us in the comments what your favorite color combinations are lately!
Happy New Year! Our offices are closed until Monday, and we hope you'll join us in planning for what 2021 holds. If that means a marketing strategy, website redesign, or video project, we'd love to hear from you!
Tomorrow is the LAST DAY to nominate a business for Workhorse Gives Back! The submission form will close at midnight and the winner will be contacted in early January.
Not sure what Workhorse Gives Back is? It's our way of saying thank you to our community for supporting us in 2020—by giving up to 50 hours of website or marketing services to a local small business that needs it. Tell us why you or your favorite business deserves a helping hand in 2021: https://bit.ly/2J20arj
For a small business, figuring out which marketing elements to concentrate on can be difficult AND expensive.
After years of practice, we've found that there are couple things that are fundamental pillars of any successful small business—some are expected, others more surprising. Read more to see what our Senior Marketing Manager, Morgan, believes what the "must haves" are.
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6 Marketing "Musts" for Small Businesses - Workhorse Marketing
The Pantone Color(s) of the Year are here, and we're big fans of the bright outlook. PANTONE described the combination as, "A marriage of color conveying a message of strength and hopefulness that is both enduring and uplifting."
After a year requiring just that, the colors feel like an apt choice. What do you think?
Have you ever searched on Google and gotten your answer served to you in a nice snippet on the search results page without having to even click on an article? That's what's called a "zero click search," and it's great for a user, but learning how to harness it for leads can be hard. Here's how you can use zero-click search to your advantage to generate leads and brand awareness:
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Zero Click Search and Why It's Important - Workhorse Marketing
Happy Black History Month! Here are some of our team's favorite Black-owned businesses in Austin so you can celebrate and support local businesses at the same time.
the coy collection — Beautiful small-batch ceramics that make you feel good! Austin-based and handmade, perfect for a gift for someone special in your life. https://www.thecoycollection.com/
Black Pearl Books — An Austin-based indie bookstore promoting diversity, inclusion, equality, and community through literature. Shop online here: https://www.blackpearlbookstore.com/
Moneé Elizabeth — Stunning gold-filled jewelry, just in time for Valentine's Day. https://www.moneeelizabeth.com/
New Origin Shop — A Black, woman-owned online shop, featuring curated goods in a variety of categories. There's something for everyone! https://www.neworigin.shop/
With almost a year of #wfh under our belts, here's a tribute to our beloved helpers, the Pets of Workhorse!
In order of appearance: Jack Daniel, Mia and Miko, Bean, Pepper and Cayenne, and Bess!
Considering adding a content carousel to your site? Take a gander at what our Chief Technology Officer, Thomas, has to say before you make a final decision.
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The Pros and Cons of Content Carousels - Workhorse Marketing
Engaging with your audience is easier said than done — especially on social media. Techniques differ from platform to platform, but here are some general musts for every platform you're on:
👉Your content needs a purpose, even if it's just to entertain your audience! Make sure that this purpose aligns with your brand and overall strategy.
👉Strong graphics are must—we're visual creatures, after all. Especially in the age of the endless scroll, having a visual that will pull your audience in is key.
👉Make sure YOU are engaging! Respond to comments, follow within your community, ask questions, start a discussion.
👉Learn about your audience through analytics and continually revisit your content strategy to make sure you're staying relevant and on target.
What are your favorite ways to engage with your audience? Let us know in comments!
Calling all aspiring marketers! We're seeking a part-time, paid Marketing Intern to support our team. This is a great opportunity for someone interested in a hands-on, fast-paced internship with plenty of room for mentorship and growth. Interested? Apply here ⤵︎
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Now Hiring: Marketing Intern - Workhorse Marketing
Check out our recent video project for Sympliant, a game-changing endoscope reprocessing platform that's helping GI labs across the country revolutionize safety and patient care.
Interested in telling your brand's story through video? Set up a call with us to learn how we can help: https://www.workhorsemkt.com/contact/
Happy Women's History Month from all of us Workhorse! To celebrate, we're featuring some outstanding local women-owned businesses, including two of our clients, @elizapagejewelry and @milkandhoneyproducts. Tag your favorites in the comments ⤵︎
📣ATTN MARKETING LEADERS: You DON'T need to be on every platform! We know it can be tempting to mark down every social media platform when building a social channel strategy. However, it's better to have a *targeted* strategy for a handful, rather than the same content across all channels.
Scratching your head and wondering how to pick which channels? Head over to the blog, where our team has broken down how to pick which platforms to choose.
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Dear Marketing Leaders, You Don’t Need To Be On Every Social Platform - Workhorse Marketing
For businesses with a physical location, having a strong Google My Business listing is a powerful tool to reach customers. Confused about why GMB is important to your marketing strategy? Today on the blog, we're breaking down how to take advantage of this often overlooked platform. Check it out ⤵︎
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Master Google My Business in 5 Steps - Workhorse Marketing
