Facebook is the world’s 3rd most visited website with over 2.41 billion monthly active users. This makes it an amazing place to advertise your products, which is why 92% of social marketers use Facebook for advertising.
Here's a quick tutorial on how to set up your #Facebook Ad Account and connect it to your Business Manager! If you want to run ad campaigns for your #Shopify Store, you will need to do this step before starting any ad campaigns.
ZIMAMEDIA.COM
How To Set Up Your Facebook Ad Account | Zima Media
Here’re a few main things you need to know to navigate your Google Ads dashboard with no extra hassle.
Check out our free Shopify Marketing tutorial ➡️
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Shopify Google Ads Account Insights
Setting up Google Ads for your Shopify store is a part of your overall online advertising success. Even though it’s not rocket science, there are still a few tricky things in the initial setup process that can cause problems later on.
But no worries. We’ve got your back. Here’s Zima Media's complete course on how to set up #GoogleAds Account for your #Shopify store, step by step!
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How to Set Up Your Shopify Google Ads Account
Check out our Chief Growth Officer Michael Zima talking about Getting Big Results for E-Commerce Clients on Street Smart Success Podcast Anchor 😎👉
ANCHOR.FM
Getting Big Results for E-Commerce Clients by Street Smart Success • A podcast on Anchor
What Is Technical SEO?
Before we start, it’s important to define exactly what we’re going to be talking about. Yoast defines technical SEO as “improving the technical aspects of a website in order to increase the ranking of its pages in the search engines.” This includes any optimizations that help make your website faster, easier to navigate, easier to crawl, and easier for search engines to read it.
You need to review your store’s technical SEO regularly in order to guarantee smooth sales sailing.
Zima Media’s Technical SEO Checklist
Step 1: Site Speed
Step 2: Mobile Friendliness
Step 3: SSL Certificate
Step 4: Primary Domain Redirection
Step 5: 404s and redirect
Step 6: HREFlang Issues
Step 7: Product Schema
Step 8: HTML Sitemap
Step 9: When In Doubt, Hire A Developer
Watch the full tutorial here ➡️
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Shopify Technical SEO Checklist
SEO is extremely important because 93% of online experiences begin with a search engine. Add to that the fact that 75% of people never scroll past the first page of search engine results and you’ve got yourself some serious competition.
#Shopify #SEO #OnlineMarketing
Google Ads is one of the biggest and most powerful advertising platforms. Google handles roughly 3.5 billion searches per day. Plus, 63% of people are more likely to click on a paid search ad on Google than on any other search engine. So, you can only imagine the number of possibilities it holds to help you grow your Shopify store.
Setting up a #GoogleAds for your #Shopify store is a part of your overall online advertising success. Even though it’s not rocket science, there are still a few tricky things in the initial setup process that can cause problems later on.
But no worries. We’ve got your back. Here’s Zima Media’s complete course on how to set up Google Ads Account for your Shopify store, step by step!
ZIMAMEDIA.COM
How to Set Up Your Shopify Google Ads Account | Zima Media
This month Zima Media is growing again! We could not be happier to welcome Suzie Canham, Marketing Consultant from London, to our team.
Suzie has an amazing digital marketing background and a keen eye for art. She will be helping our clients grow their businesses with PPC, SEO, and content marketing campaigns while contributing fresh ideas to the Zima Media agency.
Welcome on board, Suzie!!! 🤩 🙌🏻 🚀
5 Marketing Mistakes That Are Costing You Money💰
☝️Mistake No.5: Neglecting your website.
Do you neglect your website? Take our FREE audit to see whether your marketing strategy has any flaws 👉 https://zima.media/38hkvD7
P.S. If you can't answer this question or the answer doesn’t satisfy you, it’s the sign you need to rethink your marketing. Simple as that 💁🏻♀️
5 Marketing Mistakes That Are Costing You Money💰
☝️Mistake No.4: Ignoring social media.
Do you ignore social media? Take our FREE audit to see whether your marketing strategy has any flaws 👉 https://zima.media/38hkvD7
P.S. If you can't answer this question or the answer doesn’t satisfy you, it’s the sign you need to rethink your marketing. Simple as that 💁🏻♀️
5 Marketing Mistakes That Are Costing You Money💰
☝️Mistake No.3: Not running ads.
Do you run ads? Take our FREE audit to see whether your marketing strategy has any flaws 👉 https://zima.media/38hkvD7
P.S. If you can't answer this question or the answer doesn’t satisfy you, it’s the sign you need to rethink your marketing. Simple as that 💁🏻♀️
5 Marketing Mistakes That Are Costing You Money💰
☝️Mistake No.2: Not investing in SEO & Content.
Do you invest in SEO and content? Take our FREE audit to see whether your marketing strategy has any flaws 👉 https://zima.media/38hkvD7
P.S. If you can't answer this question or the answer doesn’t satisfy you, it’s the sign you need to rethink your marketing. Simple as that 💁🏻♀️
#DigitalMarketing #MarketingMistakes #MarketingTips #PPC #SEO #MarketingStrategy #Advertising #ContentMarketing #MarketingAgency
5 Marketing Mistakes That Are Costing You Money💰
☝️Mistake No.1: Not knowing your results.
Do you know your results? Take our FREE audit to see whether your marketing strategy has any flaws 👉 https://zima.media/38hkvD7
P.S. If you can't answer this question or the answer doesn’t satisfy you, it’s the sign you need to rethink your marketing. Simple as that 💁🏻♀️
Word-of-mouth marketing isn’t enough anymore to keep a stable flow of customers coming to your website. As an online business owner, now you have to adopt a 360° marketing strategy to get the desired results. It may include using various advertising platforms, experimenting, analyzing data, and adjusting your efforts and budget accordingly.
And that’s when you’re most likely to make mistakes that can negatively affect your business and your ROI.
After working with more than 2000 clients, we’ve seen a lot of marketing mistakes businesses are always making without even realizing it. We decided to share all our secrets so that YOU don't make the same mistakes.
Do you want to see if your marketing strategy has any flaws?
Take Our FREE Audit Now! ➡️ https://zima.media/3511JOs
If you can't answer those questions or the answer doesn’t satisfy you, it’s the sign you need to rethink your marketing. Simple as that.
P.S. No marketing experience needed! 😉
#PPC #OnlineMarketing #Advertising #SEO #MarketingAgency #Ecommerce #SmallBusiness #ROI
Last time we talked about the first marketing mistake businesses usually make - not knowing your results. Now, it’s time for mistake #2 → Not Investing in SEO & Content Because It’s Too Slow 👉
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Marketing Mistake #2: Not Investing in SEO & Content Because It’s Too Slow
It's never been more critical for skincare marketers to have a 360° marketing campaign. Our team has put together a guide on how to ensure you're covering all bases this year 😊
ZIMAMEDIA.COM
Skin Care Marketing Strategy: How To Cover All Bases in 2021 | Zima Media
And do you know your results? 🤔. 😉 After working with more than 2000 clients, we’ve seen a lot of marketing mistakes businesses are making without even realizing it. We decided to share some of our secrets so that YOU don’t make the same mistakes 👉
YOUTUBE.COM
Marketing Mistakes That Are Costing You Money | Marketing Mistake #1: Not Knowing Your Results
Setting up your Facebook Audiences can be the secret behind an amazing campaign full of successful traffic and high conversion rates.
Finding the right Facebook Audience is important because there are 1.82 billion daily active users on Facebook and over 2.7 billion monthly active users. And what’s more impressive is that 78% of American consumers say they’ve discovered products on Facebook.
This means that people are willing to be targeted by products and services that are useful for them. All they need is an ad copy that’s made just for them. They might also need to see your ad a couple of times before converting, too. But that’s a different story.
Check out our free tutorial to discover more about Facebook Audiences and how to use them to your advantage ➡️
ZIMAMEDIA.COM
How To Set Up Your Facebook Audiences | Zima Media
In 2020 the skincare industry in the US is worth $148.3 billion, projected to reach $189.3 billion by 2025. This huge increase is due to a couple of key factors, the first being that most people use some form of skincare and the second is the potential for the industry to develop into more diverse markets such as anti-aging formulas, eco-friendly and organic products.
When it comes to marketing skincare products, it’s key to remember that different consumer markets have different skincare products. And many businesses make critical mistakes in advertising their products, whether this is targeting the right age, ethnicity, gender, etc., or not using audience targeting features available on ad platforms, which can result in your audience is too narrow.
We’ve developed a comprehensive list of the top 9 skincare advertising rules to help increase your conversions and ROI. Check it out 👉
ZIMAMEDIA.COM
9 Rules When Advertising Skin Care Products | Zima Media
Consider this, about 90% of our clients didn’t have conversion tracking set up at all or had it set up incorrectly. If you want to see not only clicks but also whether your campaigns bring any results, you need to take care of conversion tracking before you start running ads.
The thought of setting up good conversion tracking might be pretty daunting, and believe us, we know that feeling too well. But since proper conversion tracking is incremental for the effectiveness of your online advertising efforts, we’ve got your back.
Here’s Zima Media’s complete course on how to add Google Ads conversion tracking to your Shopify store, step by step! ➡️
ZIMAMEDIA.COM
7 Steps to Add Conversion Tracking to Shopify | Zima Media