In today's world high demand, health care reform and a variety of other factors threaten doctors' pivotal place in the delivery of health care. By pioneering tools and offering diverse expertise, AMSURG creates new opportunities that extend the effectiveness of physicians. From advocacy in government affairs to digital sharing of best practices, from quality measurement to improving patient experience, AMSURG strengthens the overall quality of health care delivery by enhancing its physician partners' care potential, business opportunities and freedom to pursue their own professional and personal goals.