GovReach and Pixilated are pleased to launch GovBooth! GovBooth is a patriotic-themed portable photobooth that will capture fun photos, contact information, and even polling at your campaign events. Learn more: govreach.net/govbooth
We're one week away from @Baltimore Innovation Week 2020! We had a blast last year hosting a seies of panel discussions at the @B&O Railroad Museum. This year, the action is packed into a day of virtual events and networking on Friday October 9. Connect with the Baltimore buisness community and register today.
Sessions — Baltimore Innovation Week
Grab a cup of coffee, set up your profile, and get acquainted with the Hopin platform! You can meet other attendees in the networking area or preview the expo booths and learn more about our sponsors. Happy Innovating!
Sessions — Baltimore Innovation Week
Grab a cup of coffee, set up your profile, and get acquainted with the Hopin platform! You can meet other attendees in the networking area or preview the expo booths and learn more about our sponsors. Happy Innovating!
See more at
2020.baltimoreinnovationweek.com
The Enradius Holiday 2020 Playbook is here! Read our insights on changes in consumer behavior, and how to court this year's seasonal shoppers. Be sure to download our extended guide for keeps!
ENRADIUS.COM
The Enradius Holiday 2020 Guide
Baltimore Innovation Week 2020 is happening on Friday, October 9! Join the virtual event for a safe conference experience, and to learn about innovation and entrepreneurship in Baltimore.
Innovation Celebration 2020 | Hopin
Baltimore Innovation Week 2020 is a one-day virtual Innovation Celebration featuring multiple sessions that are focused on showcasing local companies and good news stories that have emerged during these continuously changing and trying times. Save your...
Innovation Celebration 2020 | Hopin
Baltimore Innovation Week 2020 is a one-day virtual Innovation Celebration featuring multiple sessions that are focused on showcasing local companies and good news stories that have emerged during these continuously changing and trying times. Save your...
See more at
hopin.to
Heads up, parents and educators! See how local groups can help you flesh out your virtual learning this fall.
ENRADIUS.COM
Why you should use e-learning today to drive revenue tomorrow
Happy Monday, marketers! Get out there and tell your brand's story!
Baltimore Innovation Week 2020 is tomorrow and we're sponsoring it! Have you registered yet? We hope to see you there! https://hopin.to/events/innovation-celebration-2020
Innovation Celebration 2020 | Hopin
Baltimore Innovation Week 2020 is a one-day virtual Innovation Celebration featuring multiple sessions that are focused on showcasing local companies and good news stories that have emerged during these continuously changing and trying times. Save your...
Innovation Celebration 2020 | Hopin
Baltimore Innovation Week 2020 is a one-day virtual Innovation Celebration featuring multiple sessions that are focused on showcasing local companies and good news stories that have emerged during these continuously changing and trying times. Save your...
See more at
hopin.to
2020 has primed us to try new things. This holiday season is the perfect time to lead your customers to new products and experiences that delight. Download the Enradius Holiday 2020 Playbook for insights on adapting your marketing to this year's shopping preferences.
Free 2020 Holiday Guide
Your Name (required) Your Email (required) .
Free 2020 Holiday Guide
Your Name (required) Your Email (required) .
See more at
enradius.com
We made Baltimore Business Journal's 2020 Fast 50 List, for showing three consecutive years of growth! Thank you BBJ for recognizing us alongside other remarkable Baltimore businesses.
We love to see all the creative ways that brands connect with today's consumers during these unusual times! In our latest blog post, Jim Dolan provides inspiration and insights on emerging (and touch-less) technologies that will help you better engage with today's customer.
ENRADIUS.COM
Everything that Rises Must Converge: Pandemic Edition
Have you noticed our new logo? Enradius has an updated look and feel to better represent our mission: helping businesses grow their communities, reach their goals, and make good use of their dreams and visions with targeted, new media advertising tools.
Brands engage with consumers by honoring their values. How does your brand pay tribute to your audiences values? Check in with your marketing team and discuss how this approach builds community growth.
Daytrips are becoming increasingly popular escapes in today's world. Check out our latest blog post to learn how emerging (and touch-less) technologies are invigorating local tourism: https://www.enradius.com/blog/
Beginning November 1, Baltimore City and Prince Georges County will begin collecting taxes on Zoom conferencing services, Technical.ly Baltimore is reporting.
"Dave Carberry, CEO of Baltimore-based geotargeted advertising and marketing company Enradius, said such taxes that are placed on companies end up being paid by local businesses."
TECHNICAL.LY
Zoom will start collecting telecommunications tax in Baltimore city - Technical.ly Baltimore
We're passionate about data visualization at Enradius. One of our favorite ways to serve our clients is through Map Your Marketing – a service where we *literally* map out campaign results. Viewing a campaign's performance by location helps us uncover patterns and relationships that will empower our clients to gain a deeper understanding of their audience, and ultimately make better business decisions for the future.
With shopping moving online, Gen X and Baby Boomers are showing the greatest growth in ecommerce. While you may have fine-tuned your digital marketing towards younger audiences, now is the time to tap into this new market of older consumers discovering the conveniences of shopping on their mobile devices. Download our 2020 Holiday Guide for more insights. https://www.enradius.com/holiday-2020/
Are you making wishlists on Amazon, or browsing the websites of your favorite local retailers? This month on the blog, we asked our CEO Dave Carberry how small businesses can compete this holiday season, and how they need your support during these difficult times.
ENRADIUS.COM
Interview with our CEO: The Best Ways to Support Local Businesses this Holiday Season
#TBT to this summer when we had YouthWorks Baltimore fellow Kamri interning with us, with support from Bloomberg Philanthropies and HeartSmiles, LLC! Check out this video that Mike Bloomberg himself shared about our participation in the program.
Mike Bloomberg
October 23 at 4:09 PM ·
Young people need community– especially now, when their school & peer support systems have been upended.
Programs like HeartSmiles, LLC in Baltimore have helped - & are creating connections outside the city, too.
Listen to our latest podcast to learn more: https://bloombg.org/31x8MfB
Get some exercise and support the Y of Central Md next week! 🏃♂️
YMDTURKEYTROT.ORG
Y Turkey Trot Charity 5K
Maryland Is Open
November 19 at 11:16 AM ·
The Y of Maryland is hosting a virtual Y Turkey Trot Charity 5K Nov. 22-29 to fundraise for their athletic and education programs for low-income families. Walk, run or leisurely stroll a 3.1-mile course of your choosing anytime during the week of Thanksgiving. Register now!
Maryland Is Open
November 19 at 11:16 AM ·
The Y of Maryland is hosting a virtual Y Turkey Trot Charity 5K Nov. 22-29 to fundraise for their athletic and education programs for low-income families. Walk, run or leisurely stroll a 3.1-mile course of your choosing anytime during the week of Thanksgiving. Register now!
Financial uncertainties will drive holiday shoppers to mega sales more than ever this year. This year, consumers want an escape from a stressful year, but must watch their budgets. Highlight the value you offer your customers, and make sure to participate in Black Friday and other major sales in your industry.
For more guidance on marketing to holiday shoppers this year, download our free holiday guide. enradius.com/holiday-2020
Our offices will be closed tomorrow and Friday for the Thanksgiving holiday. As always, our computers will continue to deliver your digital campaigns around the clock! We wish you all a safe and happy Thanksgiving!
Did you know that 67 cents of every dollar spent at a small business stays in the community, and generates another 50 cents of local economic impact? Don't forget to support your favorite Small Business this Saturday!
ENRADIUS.COM
Interview with our CEO: The Best Ways to Support Local Businesses this Holiday Season
This holiday season, we're anticipating a housing crisis when hotel housing ends, putting people in need of permanent housing. Today is #GivingTuesday and you can participate through United Way of Central Maryland's Home for the Holidays Campaign. Help others feel at home this season – donate to support a family in need, run a toy drive, give a toy, share a virtual holiday story, and more.
VIEW.CEROS.COM
Help Others Feel at Home for the Holidays
Enradius is proud to be a business that is Open To All! We have pledged to not discriminate against anyone based on their identity, and maintain a workplace that is welcoming and safe to our employees, clients, and vendors. With the holidays coming up, consider buying gifts from other companies that have also taken the Open to All pledge.
OPENTOALL.COM
Open to All | 2020 Open to All Gift Guide
How does Map Your Marketing work? Our Digital Strategist Pamela Fasolo wanted to show an education organization where their message was resonating, so we mapped the results of their campaign. Map 1 displays impressions served around a college campus, while Map 2 shows clicks by location.
Did you know 64% of shoppers explore new products and experiences during the holidays? The disruption of normal life already prompted consumers to try new things, so now is the perfect time to expand your audience. Learn more in our 2020 Holiday Guide. enradius.com/holiday-2020
Sending warm wishes for the holidays from our team at Enradius! Cheers! 🎄
Our offices will be closed tomorrow and Friday for Christmas Eve and Day. We'll be back on Monday to check back up on the computers keeping your ads running 24/7!
We don't need to tell you what a rollercoaster 2020 was. We're so thankful to have our resilient clients, partners, and team members through it all. Cheers to a New Year full of recovery, growth, and opportunities! Here's to 2021 🥂
How could we end a year like 2020 without a recap? Since we started this year with some projections on internet use, we revisited them after all these months of social distancing. Pick up some interesting stats on the digital state of the world in our latest blog post!
ENRADIUS.COM
The Year Our Lives Were Digitized
"Great marketers think in terms of growth frameworks." – Neil Patel
We're more than ready to help brands embrace new beginnings and grow their communities this year. Let's go chapter 2021!
Still getting accustomed to the fact that it's 2021? Ground yourself in the digital space where 2020 has brought us as you're planning for the weeks and months ahead. Read our blog post to learn some breathtaking statistics on internet usage, and how those might apply to your marketing plans.
ENRADIUS.COM
The Year Our Lives Were Digitized
Looking for a new way to reach your customers in 2021? Native ad placements get your message out seamlessly alongside the content bringing users to their favorite sites and apps. Simple creative requirements make it easy to test and optimize your ads, and programmatic bidding ensures you're reaching the right audience. Contact your Enradius Digital Strategist about incorporating Native into your media plan.
Happy Martin Luther King Jr. Day! Honor Dr. King's legacy by donating or volunteering with an organization serving your community. Find a virtual service event near you.
AMERICORPS.GOV
MLK Day
President Biden has committed to spending an additional $400 billion on American-made products, and ensuring 15% of all Federal contracting dollars go to small and disadvantaged businesses by 2025. Now is the time to make sure the Federal government knows that you're open for business. GovReach Powered By Enradius leverages our digital tools to reach the agencies you're looking to serve, keeping your message in the minds of decision makers before and during the RFP process.
Catoctin Furnace Historical Society, Inc.'s goal is to preserve the history of their pre-Revolutionary village. In episode six of the Maryland Is Open Podcast series, Elizabeth Comer explains that the shift to a virtual world may be a chance to expand their events and educate more people who are unable to reach the grounds. Start off Black History Month by learning about Catoctin's African American cemetery and trail. marylandisopen.com/podcast
We are excited to announce that Enradius is expanding to Richmond, VA! By joining a Gather coworking space located in Scott's Addition, one of Richmond's fastest growing neighborhoods, we hope to help even more companies create connections with their customers and communities.
We have a newly designed website! Our Marketing Coordinator Annelise Beach incorporated our new branding into a beautiful and fast loading site, with technical help from G3 Group. Head over to Enradius.com and let us know what you think!
A private high school wanted to reach parents in the area, promote engagement on their website, and generate sign ups for their upcoming informational events. By leveraging conversion tracking alongside the display tactics of retargeting and demographic and behavioral targeting, we were able to deliver over 2,600,000 impressions to the schools' desired audience and achieved a 13.5% conversion rate from the retargeting audience.
To continue to unite the hospitality industry, the Ocean City Hotel-Motel-Restaurant Association’s Spring Trade Expo is going virtual this year! Enradius is participating again to try and help more businesses target vacation planners before they even arrive. Register for the virtual event on March 8th to watch the Facebook Live Power Panels and to see new products and show specials!
Nowadays, your website is often your potential customers' first impression of your brand. Recently our Marketing Coordinator, Annelise Beach, rebuilt our site from start to finish. In our latest blog post, she explains her process and highlights 5 rules for establishing an optimal user experience on your website. Check out the blog to learn more!
ENRADIUS.COM
5 Rules for Establishing an Effective UX on your Website | Enradius
Over the past year, companies have lost many of their opportunities to connect with their communities face to face. So, your online presence is more important now than ever. In our most recent blog post, Annelise Beach explains the importance of combining design, function, and speed to reach your audience on all of their devices. Check out the blog at enradius.com to learn more!
Daylight Savings Time has started and summer is rapidly approaching! If your business relies on summer tourism and seasonal hiring, it's time to make your marketing plans for summer 2021. Check out Dave Carberry's presentation from last week's Ocean City Hotel-Motel-Restaurant Association's Spring Trade Expo for some digital targeting strategies. Reach out to us for a free consultation at enradius.com/beach
Enradius is proud to support Maryland's Hidden Predator Act, SB134. We stand with over 50 organizations supporting this legislation, and commend No More Stolen Childhoods for their tireless work on behalf of survivors.
It’s time for the Senate to vote YES to SB134 without amendments! Take action today at justice4mdsurvivors.org
No matter who your target audience is, Enradius can help you reach them with digital. Recently, a software firm wanted to generate leads specifically with government agencies who were interested in entering IT consulting contracts. Through a mix of tactics, we delivered more than 550,000 impressions and 2,416 clicks over 6 months and generated a 3.75% click through rate at the National Archives Building. We were also able to use Map Your Marketing to report that the Maryland State House was served the highest share of Geofence impressions at 25%.
