When it comes to video storytelling, instagram's #IGTV can be a powerful tool. Knowing IGTV best practices will help you seamlessly incorporate it into your brand's social media #marketing strategy: https://sproutsocial.com/insights/instagram-tv/
SPROUTSOCIAL.COM
Everything you need to know about IGTV
The goal of any content marketing strategy should be to move prospective customers through the #marketing funnel. Creating #content that targets each stage of the buyer journey is the key to making that happen: https://www.searchenginejournal.com/buyer-centric-content/381406/?ver=381406X2
SEARCHENGINEJOURNAL.COM
Buyer-Centric Content: How to Write Content for TOFU, MOFU & BOFU
If your social content isn't generating leads, it isn't doing its job. Refreshing your #social strategy can help your #brand better engage with your audience so you can start seeing results: https://www.entrepreneur.com/article/355230
ENTREPRENEUR.COM
Is Your Social Media Content Attracting Leads? 4 Ways to Bolster Your Strategy
Did you know 72% of people prefer to learn about a service or product through video? Including video in your #marketing strategy can help generate quality leads and better #conversion rates: https://cmo.adobe.com/articles/2020/2/4-reasons-why-video-belongs-in-your-marketing-strategy--.html#gs.hi5cq4
CMO.ADOBE.COM
4 Reasons Why Video Belongs In Your Marketing Strategy
Your web content is how most users will discover your #brand. Gaining more subscribers and customers starts with creating compelling content for your #blog: https://www.business2community.com/consumer-marketing/how-to-use-your-blog-for-explosive-lead-generation-02346995
BUSINESS2COMMUNITY.COM
How to Use Your Blog for Explosive Lead Generation
A good reputation is what attracts new and lifelong customers and propels brands forward, which is why reputation management is essential in every business: https://www.business2community.com/branding/why-is-reputation-management-so-important-in-a-business-02346658
BUSINESS2COMMUNITY.COM
Why Is Reputation Management so Important in a Business?
Even the most well-designed websites won't reach their full potential without strong copy. If your site isn't giving you results, your copy might need an update: https://www.searchenginejournal.com/revisit-website-copy/381476/
SEARCHENGINEJOURNAL.COM
6 Signs You Need to Update Your Website Copy
Some #SEO metrics are more important than others. Optimizing your site and growing your #business is much easier when you know which metrics matter most and how to use them: https://www.business2community.com/seo/what-are-the-most-important-seo-metrics-to-track-02349320
BUSINESS2COMMUNITY.COM
What Are the Most Important SEO Metrics to Track?
When leveraged correctly, social media can be a useful tool in converting prospects into #leads and leads into #customers: https://www.socialmediaexaminer.com/how-to-convert-more-prospects-on-social-media-5-step-plan/
SOCIALMEDIAEXAMINER.COM
How to Convert More Prospects on Social Media: A 5-Step Plan
Content is one of the most vital elements of a strong #SEO strategy. Knowing when and why your content is underperforming and how to best improve it can help boost your #organic search rankings: https://moz.com/blog/improve-underperforming-content
MOZ.COM
How to Detect and Improve Underperforming Content: A Guide to Optimization
The right digital #marketing collateral can put you ahead of the competition, generate leads, and help you establish #brand awareness and credibility with your customers: https://blog.hubspot.com/marketing/effective-marketing-collateral-list?hubs_signup-url=blog.hubspot.com%2Fmarketing%2Fpage%2F2&hubs_signup-cta=blog-pagination__item
BLOG.HUBSPOT.COM
The 5 Kinds of Digital Marketing Collateral You Should Be Creating
By figuring out the problem that your #customer is looking to solve, your #business can better innovate around the needs of your customer: https://hbr.org/2020/10/are-you-really-innovating-around-your-customers-needs
HBR.ORG
Are You Really Innovating Around Your Customers’ Needs?
Using #twitter for your business can help you learn about and connect with your customer, build brand credibility and awareness, and create a brand #community: https://sproutsocial.com/insights/benefits-of-twitter/
SPROUTSOCIAL.COM
4 Benefits of Twitter for business
The holiday #shopping season is going to look different this year. Putting together you #holiday advertising strategy now will help your business be better prepared for any obstacles: https://www.searchenginejournal.com/holiday-social-media-advertising-strategy-why-need/382309/
SEARCHENGINEJOURNAL.COM
Why You Need a Holiday Social Media Advertising Strategy Right Now
Making your product or service stand out in an oversaturated #market can be tough. In order to separate from the crowd, you need to show consumers that your #brand is the better choice: https://www.entrepreneur.com/article/356311
ENTREPRENEUR.COM
5 Ways to Differentiate Your Products and Services in an Oversaturated Market
Email #marketing remains one of the most effective marketing tools. A well-planned strategy will help your business get the most out of its #email marketing efforts: https://www.business2community.com/email-marketing/how-to-use-email-for-better-marketing-results-02351850
BUSINESS2COMMUNITY.COM
How to Use Email for Better Marketing Results
Encouraging user-generated #content and sharing it on your brand's #social platforms is great way to connect with your customers and save time creating content: https://www.socialmediaexaminer.com/how-to-use-user-generated-content-on-instagram/
SOCIALMEDIAEXAMINER.COM
How to Use User-Generated Content on Instagram
Implementing the right #marketing strategies when creating your social media plan will help your B2B #business maximize its reach and impact: https://www.business2community.com/twitter/10-b2b-marketing-tips-for-successful-tweets-02373389
BUSINESS2COMMUNITY.COM
10 B2B Marketing Tips for Successful Tweets
While customer experience is important, success in #ecommerce also relies on a strong #brand: https://www.marketingweek.com/ben-davis-success-ecommerce-requires-strong-brand/
MARKETINGWEEK.COM
Success in ecommerce requires a strong brand, not just a smooth experience
Utilizing the right techniques when building an #email list will help ensure you're reaching consumers who are ready to engage with your brand's #content: https://www.inc.com/carol-sankar/how-to-build-out-your-brands-email-list-and-do-it-ethically.html
INC.COM
Using your email list properly will help you achieve repeat sales and increase your profit margins. @carolsankar
#Blog categories not only help readers find the content they're looking for, but they can also help improve your website's #SEO: https://blog.hubspot.com/marketing/blog-category
BLOG.HUBSPOT.COM
What Is a Blog Category and Why Are They Important for Your Blog?
Increasing #SocialMedia engagement is one of the best ways to maximize reach and boost #brand awareness: https://www.socialmediatoday.com/news/boosting-your-brand-through-social-media-engagement-infographic/593100/
SOCIALMEDIATODAY.COM
Boosting Your Brand Through Social Media Engagement [Infographic]
There are several reasons your #search ranking and #website traffic might drop. The sooner you find the problem, the sooner you can rectify it: https://www.searchenginejournal.com/why-search-rankings-traffic-drop/264617/?ver=264617X2
SEARCHENGINEJOURNAL.COM
22 Possible Reasons Why Your Site Traffic Dropped
