Before crafting your PR pitch letter, ask yourself, "is my news actually newsworthy?" Let's discuss what to pay particular attention to:
https://www.ethos-marketing.com/blog/newsworthy-pr-pitch-letter/
ETHOS-MARKETING.COM
Why Switch to an Integrated Marketing Agency? | Ethos Marketing
Looking to reach values-based and eco-conscious customers? Use Ethos' Top Marketing Tactics for LOHAS Brands to guide you, and download your own marketing tactics checklist!
https://info.ethos-marketing.com/lohas-marketing-offer/
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LOHAS Marketing OFFER
Is your brand positioning statement the best it can be? Or, perhaps you haven't written one yet? A brand positioning statement will shape the foundation of your work and be the "backbone" to your marketing.
Here are some tips on how to write a successful one: https://www.ethos-marketing.com/blog/how-to-write-a-brand-positioning-statement/
ETHOS-MARKETING.COM
How to Write a Brand Positioning Statement | Ethos Marketing
Unprecedented times. We're all in this together. The new normal. These buzz-phrases have been used a million times in marketing since March.
But using them will only cast you into a sea of COVID-19 advertising sameness. Here's what to say instead:
https://www.ethos-marketing.com/blog/marketing-messaging-sea-of-sameness/
ETHOS-MARKETING.COM
How to Avoid the Sea of Sameness in COVID-19 Advertising | Ethos Marketing | Ethos Marketing
Yes, your brand should be creating Facebook Live video content. Here are 5 reasons why - plus a free Facebook Live planning guide!
Let's get started:
https://www.ethos-marketing.com/blog/facebook-live-video-content/
ETHOS-MARKETING.COM
5 Reasons Why Your Brand Should Be Creating Facebook LIVE Video Content | Ethos Marketing
Nano-influencers are an affordable, efficient, and authentic alternative to traditional influencer marketing. And they might be exactly what your influencer marketing strategy is missing.
https://www.ethos-marketing.com/blog/nano-influencers-social-media-marketing/
ETHOS-MARKETING.COM
Nano-Influencers: Who, What, Why, When, and How to Engage Them | Ethos Marketing
Creating all of the multiple touch points of a new marketing campaign is not only challenging, it's both an art and science. An integrated marketing agency can help!
Let's dive in:https://www.ethos-marketing.com/blog/integrated-marketing-agency/
ETHOS-MARKETING.COM
Why Switch to an Integrated Marketing Agency? | Ethos Marketing
Today’s consumers want and expect truth and authenticity from a brand. They seek the beliefs upon which a brand is built.
So, what does that mean for smaller companies? Let's dive in:
https://www.ethos-marketing.com/blog/define-your-brand/
ETHOS-MARKETING.COM
The Silence is Deafening: Define Your Brand or Others Will Do it for You | Ethos Marketing
Instagram Reels is the new kid in town - but does that mean you need to jump on the bandwagon? Simply put, yes. But let's break it down first.
Here's what you need to know about Reels: https://www.ethos-marketing.com/blog/what-to-know-instagram-reels/
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The Reels Deal: What you Need to Know About Instagram Reels | Ethos Marketing
Today, the team at Ethos | VONT joins over one hundred million Americans across the country in raising their voice by way of voting. Our roles, backgrounds, opinions and life experiences may differ, but we all have an equal opportunity to be heard. So, please, join us and use your voice - VOTE!
It might be time to vibe check your Gen Z marketing communication. Don't worry - we got you.
Here is what you need to know in order to connect with Gen Z on social media:
https://www.ethos-marketing.com/blog/talk-to-gen-z-on-social-media/
ETHOS-MARKETING.COM
Just @ Me Next Time: How to Talk to Gen Z on Social Media | Ethos Marketing
Learn effective tactics for your next behavioral change campaign by downloading our Best Practices for Behavior Change Marketers checklist.
https://info.ethos-marketing.com/behavior-change-marketers-offer/
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Behavior Change Marketers offer
Worried that you're over-advertising? Here's how to tell and why it matters:
https://www.vontweb.com/blog/you-are-not-over-advertising/
VONTWEB.COM
Are You Over-Advertising? How to Tell and Why it Matters | VONT
Let's talk about one key trend in advertising today: emerging self-service advertising platforms from major streaming media outlets.
Spotify is one outlet that has fully rolled out, so if you're considering their self-service advertising platform for your brand in the future, here are some pros and cons, and things to look out for.
https://www.vontweb.com/blog/spotify-self-service-advertising/
VONTWEB.COM
The Down Low on Spotify’s New Self-Service Advertising Platform | VONT
A note from our CEO, Tom Gale: "As we head into 2021, it’s hard to find the words to capture all we’ve been through and witnessed in 2020. Through all, it’s been amazing to watch how our team has supported each other, adapted fearlessly, and remained so committed to our clients and our craft, all while facing the personal challenges that each of us has been through this year. There’s no better group to have been in the trenches with this year. We look forward to 2021 with great optimism and can’t wait for the party that’s coming at the end of this tunnel!"
Wishing you and your loved ones a restful, cozy and very merry holiday. We'll be back in the office on Monday, 12/28. Until then, you can find us knee deep in holiday cookies and tinsel.
Happy Holidays!
Adios 2020. We're looking forward to a new year with fresh, new marketing trends.
We think you're going to see these 6 marketing trends everywhere in 2021. What would you add to the list?
https://www.ethos-marketing.com/blog/2021-marketing-trend-projections/
ETHOS-MARKETING.COM
Sharing Our Thoughts on 2021 Marketing Trends | Ethos Marketing
