Higher ed enrollment marketing is already a competitive landscape. But now that schools can market to enrolled students of other schools, coupled with lower enrollment numbers due to COVID-19, the landscape has become even more competitive.
Let's take a look at 4 strategies for marketing to transfer students:
https://www.vontweb.com/blog/higher-ed-marketing-transfer-students/
VONTWEB.COM
4 Strategies for Marketing to Transfer Students | VONT
Have you implemented a journey-based ad strategy as part of your marketing efforts? It may help to improve the conversion rate of your campaigns and quality of your leads.
https://www.vontweb.com/blog/what-is-a-journey-based-ad-strategy-and-why-it-works/
VONTWEB.COM
What is a Journey-based Ad Strategy? And Why it Works | VONT
Technology and user habits are continually evolving, so conducting an email marketing audit can help keep your email strategy on track.
Let's dive in:
https://www.vontweb.com/blog/improve-email-marketing/
VONTWEB.COM
8 Ways to Improve Your Email Marketing Programs Now | VONT
B2Bs that blog earn 67% more leads than those that do not. Plus, blogging supports other content marketing initiatives, which extends their value and ROI far beyond the blog itself.
So, are you ready to get the most out of your blogging efforts? Follow these five steps:
https://www.vontweb.com/blog/digital-marketing-blogging-machine/
VONTWEB.COM
How to Create a Digital Marketing Blogging Machine | VONT
There are many ways to use lead nurturing emails to drive increased engagement, conversion and revenue throughout your funnel.
So, let's dive in and look at 3 key strategies:
https://www.vontweb.com/blog/email-lead-nurturing-strategies/
VONTWEB.COM
3 Key Email Lead Nurturing Strategies for Every Business | VONT
Instagram plays a pivotal role in business marketing plans, as it allots the tools and space to tell a compelling and unique story through highly visual content.
Here are a few Instagram best practices to ramp up your efforts and increase your following:
https://www.vontweb.com/blog/instagram-marketing-best-practices/
VONTWEB.COM
Instagram Marketing Best Practices That Grow Your Following | VONT
So, you're thinking about redesigning your website - that's great! Before jumping in, read this to learn how to avoid the 6 common redesign mistakes companies make:
https://www.vontweb.com/blog/how-to-avoid-website-redesign-mistakes/
VONTWEB.COM
How to Avoid the 6 Common Website Redesign Mistakes Companies Make | VONT
Instagram Reels is the new kid in town - but does that mean you need to jump on the bandwagon? Simply put, yes. But let's break it down first.
Here's what you need to know about Reels:
https://www.ethos-marketing.com/blog/what-to-know-instagram-reels/
ETHOS-MARKETING.COM
The Reels Deal: What you Need to Know About Instagram Reels | Ethos Marketing
Given today's landscape, building trust and engaging with consumers throughout their buyer’s journey is more important than ever.
It starts by constructing a successful (and engaging!) content marketing plan. Let's dive in:
https://www.vontweb.com/blog/successful-content-marketing-campaign/
VONTWEB.COM
3 Steps to Building a Successful Content Marketing Campaign | VONT
Today, the team at Ethos | VONT joins over one hundred million Americans across the country in raising their voice by way of voting. Our roles, backgrounds, opinions and life experiences may differ, but we all have an equal opportunity to be heard. So, please, join us and use your voice - VOTE!
Are your landing pages optimized to convert leads?
VONT's simple visual format makes it easy to understand what may be lacking on your current landing pages. Check it out:
https://info.vontweb.com/lp-12-steps-to-better-converting-offer
INFO.VONTWEB.COM
12 Steps to Better Converting Optimized Landing Page Offer | VONT
It's a new year and a great time to conduct an email marketing audit to ensure your email strategy is on track for 2021. Here's how to get started:
https://www.vontweb.com/blog/improve-email-marketing/
VONTWEB.COM
8 Ways to Improve Your Email Marketing Programs Now | VONT
Learn how to attract, convert and engage prospective graduate students from VONT higher ed digital marketing experts. Download our guide on marketing to college students and learn research behaviors, insights and more.
Let's get started:
https://info.vontweb.com/higher-ed-graduate-enrollment-marketing-guide/
INFO.VONTWEB.COM
How to Meet your Graduate Enrollment Marketing Goals
Worried that you're over-advertising? Here's how to tell and why it matters:
https://www.vontweb.com/blog/you-are-not-over-advertising/
VONTWEB.COM
Are You Over-Advertising? How to Tell and Why it Matters | VONT
A note from our CEO, Tom Gale: "As we head into 2021, it’s hard to find the words to capture all we’ve been through and witnessed in 2020. Through all, it’s been amazing to watch how our team has supported each other, adapted fearlessly, and remained so committed to our clients and our craft, all while facing the personal challenges that each of us has been through this year. There’s no better group to have been in the trenches with this year. We look forward to 2021 with great optimism and can’t wait for the party that’s coming at the end of this tunnel!"
2021 is going to be busy with digital marketing changes that will continue to challenge marketers to think two steps ahead.
What do you think 2021 has in store for us? Read on for our 2021 digital marketing projections.
https://www.vontweb.com/blog/2021-digital-marketing-trend-projections/
VONTWEB.COM
Sharing Our Thoughts on 2021 Digital Marketing Trends | VONT
Wishing you and your loved ones a restful, cozy and very merry holiday. We'll be back in the office on Monday, 12/28. Until then you can find us knee deep in holiday cookies and tinsel.
Happy Holidays!
