If you've just added the not-so-simple task of "Marketing Campaign" to your to-do list, you might find yourself struggling to get started.
Planning an entire campaign is no easy feat, and it can be hard to know how to begin. Here's a checklist to help you plan, launch and track your law firm's digital marketing campaign.
☑️ Set your goals. What do you want to achieve?
☑️ Choose your objectives.
☑️ Define your target audience.
☑️ Determine your budget.
☑️ Plan your tactics.
☑️ Align designs with messaging.
☑️ Launch and test your campaign.
☑️ Report and measure your success.
Checkout the full blog: https://hubs.ly/H0xmR7P0
How can you increase website conversion rates throughout your entire site?
With the right Conversion Rate Optimization (CRO) tool, any marketer can find out what's hindering them from turning their hard earned web traffic into leads, and ultimately new business.
There are all different types of CRO tools that will gather performance data in the form of visual displays or reports. And unlike platforms such as Google Analytics, they tend to focus specifically on user behavior.
For instance, scroll maps allow you to understand how much of a page visitors actually see. With scroll maps enabled, you can see how far down on the page people scroll in order to better plot your content.
Check out the 5 types of conversion rate optimization tools marketers need to assist them in accelerating website conversions and leads.
https://hubs.ly/H0xj4Nt0
LinkedIn has jumped on the Stories bandwagon — giving professionals the opportunity to share those more on-the-fly moments.
But, how do LinkedIn Stories work, what’s the point of them and how can you use them most effectively?
In today's blog post, we answer all of your burning questions in regards to how LinkedIn's new Stories feature works and give you some ideas for the types of content you can post on LinkedIn Stories.
Are you excited to use LinkedIn stories for your own business development and networking? Let us know if the comments how you plan to leverage them!
https://hubs.ly/H0xcH8j0
In tomorrow's webinar, we will discuss ways to overcome the challenges of developing business right now and how to plan ahead for 2021. Have you registered yet?
You'll hear from a panel of business development coaches that work specifically with lawyers and law firms. These experts will offer you pragmatic tools and practices to develop and implement an effective business development plan to achieve your vision in 2021.
The presentation will address the following questions:
🔹 How do I find opportunities during the pandemic?
🔹 How do I get organized and stay motivated?
🔹 How can I break into a new practice area?
🔹 How do I create a plan for networking virtually?
🔹 How can I use meditation to increase business and avoid burnout?
🔹 And much more...
Register now➡️➡️ https://hubs.ly/H0xbc4J0
Do you want more from your LinkedIn Ads? Here are 10 optimization tips to boost your campaign performance and earn more impressions, clicks and leads!
🔹 Always run at least two creative assets in a single campaign
🔹 Call out your target audience in the ad - this technique will qualify your audience so the wrong people won’t click on your ad and waste your budget.
🔹 Ensure your call-to-actions aren't muddled or too complicated
https://hubs.ly/H0x7jK60
How do you ensure people actually show up to your upcoming webinar?
Because let's face it -- no matter how great the content of your webinar is, it doesn't mean much if there's nobody shows up.
So here are some of our tried and true methods for getting people aware of, excited about, and attending your next webinar:
☑️ Select a topic that’s broad enough to attract a wide audience, yet targeted enough to provide actionable advice that attendees can implement right when the webinar ends.
☑️ When you set a registrant goal, you’ll be more inspired to hit it.
☑️ Send a value-packed reminder email leading up to the webinar.
☑️ Promote your webinar on your homepage.
https://hubs.ly/H0x3-js0
Do you need help landing great guests for your law firm's podcast? In this article we'll share some tactics to attract great guests to your show even if you haven’t published your first episode.
Interview-style podcasts are popular these days for a number of reasons:
🔹The give and take of an interview makes for interesting listening
🔹It takes a lot of the pressure off you
🔹You can learn a lot
🔹You can extend your reach
The right influencer can impress your podcast community and give your podcast a powerful boost. But podcasts guests won’t volunteer on their own, which is why it’s important to know how to invite someone to an interview.
https://hubs.ly/H0yqssC0
Ready to learn all there is to know about successful content marketing?
If you’re involved in any aspect of digital marketing, you’ll want to develop a clear understanding of what’s involved in developing a successful content marketing strategy.
Here, we’ll outline some of the key areas that any content manager or strategist needs a solid understanding of in order to run a successful digital marketing campaign.
In our comprehensive 10-step guide, you’ll learn how to create content that:
✔️ Ranks well on search engines
✔️ Generates engagement among your target audience
✔️ Builds trust with your potential clients
✔️ Drives new leads
https://hubs.ly/H0ylkjd0
Do you want to learn how to write Instagram captions that prompt more likes, comments and reach?
Discover how to create attention-grabbing Instagram captions that communicate your marketing messages and encourage people to stop scrolling and engage with your post.
What goes into a good Instagram caption?
✔️ An attention-grabbing first line
✔️ Succinct language
✔️ Includes a call to action or asks a question
✔️ Offers any kind of information to help educate or inform
✔️ Makes use of emojis and hashtags
Here are some actions you can encourage in your caption:
🔹Click the link in bio
🔹Leave a comment, usually as the answer to a question
🔹Tag a friend (this is a great tactic for growing your reach)
https://hubs.ly/H0yfXGD0
Did you know that you can re-touch your appearance in a Zoom video meeting?
That's right. If you’ve just rolled out of bed and right into a meeting, sans coffee or makeup, Zoom has a 'touch up my appearance' setting readily available to smooth out any little imperfections to help make you feel more confident during a meeting.
Whether you've been using Zoom for years or have only just signed up, there are a number of helpful and fun tips, tricks and hidden features you can find to enhance the experience and productivity of your meetings.
Here are 13 of the most useful Zoom features you may not be aware of that.
➡️➡️https://hubs.ly/H0y8SJ60
How can you create video ads that speak to the right people at the right time?
By producing video content for each stage of the buyer's journey:
✔️ Awareness
✔️ Consideration
✔️ Decision
By creating videos with a funnel-focused mindset, you can nurture and convert more leads into clients.
For instance, the videos that work well during the decision stage are client testimonials.
https://hubs.ly/H0y505X0
A well-executed email marketing campaign is a sign of quality and trust to your recipients. Use this best practice email marketing checklist to review your email campaign and ensure it is flawless before hitting send.
🔹 This email checklist will help you:
🔹 Successfully launch your email marketing campaigns
🔹 Prevent common email marketing mistakes
🔹 Make your email campaigns more effective
https://hubs.ly/H0y1jDY0
Are you looking for new ways to boost your brand and reputation? Do you want to get in front of a bigger audience and connect with new prospective clients?
Landing guest appearances on reputable industry podcasts can help you to tap into an audience of potentially thousands of new people interested in what you have to say.
Follow our 8-step process to find, pitch and land podcast guest appearances.
https://hubs.ly/H0zV5_r0
Pro tip💡: Employee advocacy plays a significant role in a law firm’s social media marketing strategy. When lawyers and other employees promote their law firm’s content on their own social profiles, it significantly extends the reach of a message and increases online engagement.
To help you make the most of your social media presence, we created a social media checklist you can follow that is specific to lawyers and law firms.
This checklist will teach you the best strategies to help you achieve results without having to spend your entire workday on social networks.
https://hubs.ly/H0zQ6Rp0
Do you want to learn what goes into the rankings of The Social Law Firm Index?
Do you want to learn best digital marketing practices from America's #1 ranked firms?
Join us for a live webinar next week, Behind The Scenes of Good2bSocial’s 2020 Social Law Firm Index, where we will discuss the findings of this year's Index, share our methodology and interview marketing professionals from the #1 ranked firms.
Reserve your seat today! ➡️➡️ https://hubs.ly/H0zPFjM0
#lawfirms #lawyers #socialmediamarketing
Happy Veterans Day! Thank you to our vets for your valiant service and bravery. We will always admire your devotion, courage, and willingness to fight for our country.
LinkedIn’s Company Engagement Report makes reporting on your law firm’s ABM campaigns much simpler. You can easily tap into this report to see which companies are resonating with your ads.
When you pull up this report, you’ll find the following metrics categorized by the companies you’ve identified as highly valuable for your law firm:
🔹Total Engagement Level
🔹Member Targeted
🔹Total Ad Engagement
🔹Total Organic Engagement
🔹Total Website Visits
https://hubs.ly/H0zFd5P0
GOOD2BSOCIAL.COM
LinkedIn’s Company Engagement Report Is Here to Power Up Your Law Firm’s ABM Campaigns
How can you avoid Google Penalties and protect your website’s SEO visibility?
This topic is vital because a search engine penalty can reduce or even wipe out your search traffic — and it can be costly and difficult to recover.
Some important guidelines for avoiding Google penalties include:
✔️ Don’t buy links
✔️ Don't overuse keywords
✔️ Make original, quality content (don’t scrape content from a competitor’s website)
https://hubs.ly/H0FZsTN0
GOOD2BSOCIAL.COM
What are "Google Penalties" and How Can Law Firms Avoid Them?
A well-composed script is the central instrument to a successful video and it can mean the difference between a successful video campaign and one that flops.
Here are a few things to think about when writing band or explainer video scripts:
✔️ Don’t overcomplicate things (avoid legal jargon)
✔️ Deliver your marketing message early
✔️ Be conversational
✔️ Include a call-to-action
https://hubs.ly/H0FTYB00
Will we see you at Legalweek? Come stop by our sponsor channel for Happy Hour at 4:45 PM EST tonight to learn why law firms and companies that successfully implement account-based marketing strategies enjoy higher return on marketing investment.
Are you challenged with proving the ROI of your content marketing efforts? How do you know if your audience is truly engaging with your content and gaining value from it?
Today, we share the most common content marketing hurdles along with some tips to overcome them.
https://hubs.ly/H0FP4rC0
GOOD2BSOCIAL.COM
9 Content Marketing Challenges (and How Law Firms Can Overcome Them)
Is the exclusive, audio-based social media app Clubhouse the new 'it' platform for lawyers?
Anywhere you go on social these days, Clubhouse is the talk of the town. With their new round of funding to the tune of a $1 billion valuation, we dive into why Clubhouse is the new 'it' platform.
https://hubs.ly/H0FHkl_0
Finding fresh newsletter topics can be a major challenge. Have you found yourself running out of ideas for things to put in your firm's newsletter?
If the answer is yes, don't worry. We've got you covered.
Here are some creative ideas guaranteed to change up your mailings and provide subscribers with new and valuable content without losing sight of your goals.
https://hubs.ly/H0FDKYF0
GOOD2BSOCIAL.COM
10 Law Firm Email Newsletter Ideas to Try This Year
