Happy Birthday to the unofficial mascot of Media Bridge Advertising, Michael Libman!
Michael is honestly one of the heartbeats of our team. From the way he weaves inside jokes and, thus, smiles into every single correspondence to how he treats every colleague and client like family, he is absolutely Media Bridge the way it should be.
I mean, you have to admit, it says a lot for your client to use billboard space for YOUR birthday, right?
Hope your day/weekend is full of Heineken, ML!
#TheWayItShouldBe
Last year, members from our team gathered around a table and danced all night long in support of Be The Match and our VP of Marketing Toni Dandrea, who serves on their Board of Ambassadors.
Since fundraising looks a little different this year, we want to make sure we continue to promote this organization that is so close to Toni's heart and is saving lives right down the street from our Minneapolis office.
If you feel a tug to donate, we invite you to do so here. A number of our team members are also part of the Be the Match bone marrow registry, which takes less than a minute to administer for their mail-in, at-home kit and is of no financial cost to you.
If matched, you really could save a life.
#TheWayItShouldBe
Back at it again with another STATE OF THE MEDIA marketing update to support you in making smart, informed media-buying decisions.
Read on, to learn more about the latest consumer habits when it comes to social media, audio/radio and outdoor advertising.
#TheWayItShouldBe
MEDIABRIDGEADVERTISING.COM
“State of the Media” Update #5 | Media Bridge Advertising
Every 90 days, our leadership team steps away from their everyday work for a FULL day of quarterly company planning using the EOS Worldwide model and tools.
They invest this time wisely to disconnect from distractions, reconnect with one another, reflect on the previous quarter, enter the danger zone of sticky issues and map out smart goals to keep our company aligned, as we move towards our 10-Year Target™.
Yesterday was that BIG day. And we've got some BIG news on the way...
Stay tuned.
#TheWayItShouldBe
EOSWORLDWIDE.COM
The Quarterly Meeting Agenda
It's NATIONAL VOTER REGISTRATION DAY.
With the expectation that social distancing guidelines will make it harder (or take much longer) to vote this year, we wanted to make it easier on our employees to exercise their right to vote, and so we've decided to close our real and virtual offices on Election Day.
We're also proud of the ways in which brands and social media platforms are especially making non-partisan efforts to encourage customers and users to get informed and get to the polls.
Get your democracy on, y'all!
#TheWayItShouldBe
Happy Birthday to the most kickass Director of Media, JESSICA BIRKHOLZ!
Jess leads our biggest department at Media Bridge with a determination and poise that is, quite frankly, freaking extraordinary.
When shutdowns around the country started happening this year, she had to bid farewell to her dreams of running a half marathon along the ocean in California, but it definitely didn't stop her from waking up and training EVERY SINGLE MORNING here at home, before an action-packed workday and sometimes after sleepless nights taking care of her one-year-old.
We love you, Jess! Let your freak flag FLY!
#TheWayItShouldBe
Yes, we really are that happy to see each other!
Don't get us wrong, the Zoom fatigue is very real for us too. We aim to make communication in a socially distant world as intentional and efficient as possible, with our team and with our clients.
Quality time with our ENTIRE team to reset for Q4 is an example of exactly that, especially as we celebrated some MAJOR wins at our EOS Worldwide State of the Company meeting today.
Some highlights:
- We're AHEAD of last year's total revenue
- We're facilitating campaigns for our partners in 170 markets nationwide
- Our team is continuing to grow
- Our core values are still very much intact (arguably stronger than ever, with a lot of credit going to the official EOS "Delegate + Elevate" worksheet)
#TheWayItShouldBe
P.S.
Stay tuned for a BIG ANNOUNCEMENT on Friday!
Introducing the Media Bridge DREAMS PROGRAM.
One of our core values is LEAD WITH HEART. We very much believe that your growth as a professional has everything to do with who you are as a whole person (meaning, outside of your work, too).
That's why our CEO Tracy Call launched the Media Bridge DREAMS PROGRAM for our team. This is a one-on-one opportunity in which she mentors select team members on how to show up, tackle and stay very accountable for their personal goals, using a similar EOS Worldwide structure that we use for our agency goals.
Our Motion Designer and Video Editor Justin Malecha just kicked off his dreams, and we couldn't not share this photo of the thoughtful socially-distant-setup he put together for him and Tracy to get to work in his backyard.
#TheWayItShouldBe
"You have a lot of companies who claim to stand for something, yet internally are not at all a representation of that... At Media Bridge, we want to raise the bar to do a lot to open doors for everyone, but we always believe that there is room for growth and room to do more."
We wanted to share this conversation about race and LGBTQ visibility again in honor of #NationalComingOutDay.
As an officially recognized LGBT-owned Business and the agency of record of Twin Cities Pride, this day serves as a reminder for how we want to continue to be a team that makes everyone feel represented, included and LOVED enough to come in (or, rather, come OUT) exactly as they are.
#StayProud #TheWayItShouldBe
MINNESOTA.CBSLOCAL.COM
Brands Wrestling With Race Representation Following Upheaval
Our clients and team really are family to us, and here is a perfect example of that.
It was my son Lincoln's last football game of the season yesterday. Sure enough, our partner and best friend Mike McGuire of Jersey Mike's took time away from his busiest day at work to cheer him on, and our Director of Marketing and Communications (and Lincoln's "big sister") Giselle Ugarte drove across town with her dad and dog in tow.
We didn't win (we tied), but my heart is full.
Friendly reminder that the #1 marketing strategy is to care, and that will take your partnerships far beyond any campaign.
- Tracy
#TheWayItShouldBe
Please help us in congratulating our VP of Marketing (and Integrator) TONI DANDREA for being named as a 2020 Minneapolis-St Paul Business Journal Women In Business honoree!
Toni was our FIRST HIRE at Media Bridge seven years. In that time, we've grown to 30 full-time employees, and it's in VERY LARGE part to her.
More to come... (We've got some surprises in store for her this week, so stay tuned.)
#TheWayItShouldBe
BIZJOURNALS.COM
Media Bridge Advertising's Toni Dandrea named a 2020 Women in Business honoree - Minneapolis / St. Paul Business Journal
realtor.com forecasts that millennials’ share of mortgage originations will surpass 50% AND their share of total homes will soon outnumber those purchased by genXers or boomers.
Our Director of New Media Holly Davies shares five more reasons why those in real estate and home services ought to start targeting millennials more strategically in campaigns to come...
#TheWayItShouldBe
MEDIABRIDGEADVERTISING.COM
5 Reasons Why Home Services Companies Need to Focus On Millennials | Media Bridge Advertising
If you know our CEO Tracy Call, you know she LOVES surprises.
It's been especially hard to pull off a good surprise in these times of social distancing, so you can only imagine the shock and gratitude when thoughtful snack packs and streaming passes arrived at our doorsteps and in our email boxes for Twin Cities Film Fest from her and from our VP Toni Dandrea.
Lead. With. HEART.
#TheWayItShouldBe
It was so awesome to open up TikTok last night and see our Master of Media Bridge coaching client Brandon Pleshek splashed across the "Discover" page.
This is one of many examples of how your everyday business (Pioneer Professional Carpet Care, in this case) has been able to take off ORGANICALLY (meaning, no ads) on this platform and, with it, take the personal brand of the business owner to new heights, simply by providing practical solutions to relatable problems in a creative, mobile-friendly way.
From the top, TikTok continues to drive initiatives, like #LearnOnTikTok, that push for VALUE-packed content from REAL people and growing businesses.
More of THAT, please!
#TheWayItShouldBe
Did you know PODCAST ADVERTISING is expected to hit $782M this year?
Our Director of Marketing and Communications Giselle Ugarte sat down with WCCO-TV | CBS Minnesota over the weekend to talk about the latest consumer listening habits and the most effective media placements, plus how to launch your own podcast.
#TheWayItShouldBe
MINNESOTA.CBSLOCAL.COM
Podcast Advertising Expected To Hit $782M This Year
Happy Friday!
Our Advertising Director Michael Libman stopped by Dean's Home Services to get in on their weekly beer cart celebrations (and likely stock up on even more team merch).
In a socially distanced world, we especially appreciate seeing our clients in person when we're safely able to do so.
#TheWayItShouldBe
Happy Thanksgiving to you and yours!
We also have to wish a HAPPY BIRTHDAY to one of ours, our Media Coordinator, Serena Rutledge!
Serena joined our team last year around this time, as a temporary gig, to help us through annual planning season. It was pretty obvious that she was a fit from a start, and she quickly showed what an asset she is in multiple departments.
She’s also kind, hilarious, and the master of vegan recipes and eco-friendly gadgets.
We love you, Serena!
#TheWayItShouldBe
“Don’t just ‘delegate,’ coach. Some people think delegating means saying, ‘I need you to do this’ and then walking away. You’re not truly delegating until the person doing that task really knows how to do it. And that’s up to you.”
Our CEO Tracy Call was featured in InvestCourier with some of her favorite lessons of life and leadership.
#TheWayItShouldBe
INVESTCOURIER.COM
Tracy Call Gets You More Value for Your Media Money - Invest Courier
Congrats to our colleagues and partners at AdFed Minnesota for putting on such an AWESOME virtual event last week!
Our CFO Rory Wade and Director of Media Jessica Birkholz both serve on the AdFed board year-round, and we're proud to sponsor the Women's Leadership Panel year after year.
It's our promise to be leaders and examples in keeping these difficult conversations going, inside and outside of work, and to be and DO better for our team, our community and our industry.
#TheWayItShouldBe
THU, NOV 19
Women's Leadership Panel 2020
Congrats to our clients and partners on an AWESOME weekend 👏👏👏
WORKAT904.COM
Real Estate Brokerage | The DJ & Lindsey Team | United States
We're so excited about this partnership between our client, Dean's Home Services, and our friend and one of our favorite endorsers, The Dave Ryan in the Morning Show.
Together, they've come up with a clever way to push the brand while spreading some holiday cheer during a difficult year.
#TheWayItShouldBe
Let's FINISH STRONG on this day of GIVING.
It's GIVE TO THE MAX DAY here in Minnesota, a celebratory day to especially support our local non-profit organizations.
Special Olympics is an organization that is especially close to our Director of New Media Holly Davies, who is a veteran POLAR PLUNGER, and to our Director of Marketing and Communications Giselle Ugarte, who is a long-time Special Olympics gymnastics coach and the Marketing Chair of the SOMN Young Professionals Board.
(As of this year, we're also the Agency of Record for the Polar Plunge, so this won't be the last that you see of SOMN on our page.)
Let's GO!
#TheWayItShouldBe
Special Olympics Minnesota
November 19 at 9:09 PM ·
We're making progress! 😍 Thank you to everyone who has already made a generous gift for #GTMD20.
Help us reach our goal of raising $50,000 to ensure the long-term growth of our programs.
Can you chip in $5, $10, $20 to fund inclusive programming in Minnesota?
DONATE NOW: https://www.givemn.org/organization/Special-Olympics-Minnesota
My little office manager...
Shout out to the parents working hard from home and pulling double-duty as both parent and professional at all hours of the day!
When it comes to our team, your family is our family.
We see you!
- Toni
#TheWayItShouldBe
Our friends and partners at Twin Cities Film Fest are celebrating #BlackHistoryMonth with FREE events!
Next Showing: a special encore screening of BLACK BOYS, a film that "illuminates the full humanity of Black boys and men in America."
You can reserve your at-home seats now for Saturday, February 20th.
#TheWayItShouldBe
TWINCITIESFILMFEST.ORG
Special Streaming Events | Twin Cities Film Fest
Incredibly proud of our partner and client Medical Alley Association for the record-breaking work they did in 2020, detailed in their first-ever annual report (peep page 32 for a shoutout).
We're excited to bring their message to even more of the world as the agency of record in a national campaign targeted at key influencers, healthcare leaders, investors, and entrepreneurs to further solidify Medical Alley as The Global Epicenter of Health Innovation and Care™.
#TheWayItShouldBe
Medical Alley Association
January 27 at 10:12 AM ·
From supporting key legislation to connecting CEOs with policy makers, Medical Alley was hard at work in 2020. With a historic seven special sessions, there’s plenty to catch up on in the 2020 Annual Report, Medical Alley: Where Tomorrow’s Healthcare is Happening Today: https://buff.ly/39n88Wl
HAPPY BIRTHDAY to BRIANNA MONTGOMERY!
Brianna joined the MB team last year as Assistant Media Buyer. Proving that she was exactly the badass we expected her to be and more, she quickly moved up the ranks to become our Traffic Manager.
Here's hoping she takes plenty time to disconnect today and this weekend.
Media Bridge is better with you, B!
Thank you for always inspiring us to be and DO better.
#TheWayItShouldBe
Today is a really powerful and important intersection of #NationalGirlsandWomeninSportsDay and #BlackHistoryMonth.
I can’t think of a more talented athlete and entrepreneur for you to support this month (and beyond) than my friend Rebekkah Brunson and her wife Bobbi Jo Lamar Brunson.
They own and operate an amazing company Sweet Troo•Vī Waffle, delivering fresh pressed waffles & decadent vegan cookies worldwide!
Please try these waffles and cookies. Please. Like FOR REAL.
And if you do, send me a photo of your favorite waffle or cookie and I will send you another box...on me.
- Tracy
