At NEWSole Running, you can find the shoes and education you need to help you runnaturally while achieving proper alignment, balance, and cadence, Here, we are focused on helping you become a healthier runner. You'll find the latest products backed by expert advice from people that live and breathe natural running, Tired of pain while running or having injuries that seem to linger? With natural running, you're less likely to have either. You'll run the way your body was designed to run, Our team will evaluate your foot type, as well as the anatomy and biomechanics of your feet. With this information, we can help you select the ideal shoe for you and your lifestyle, We are so much more than a natural running shoe store. Here, you'll get one-on-one attention that you won't find online. Our service makes the difference, NEWSole running was created to provide NEW SOUL opportunities. David and Shona Jonson, founders of NEWSole running, have an inborn desire to help people. They also noticed the growing need for a specialty running store in south Atlanta. David, a businessman, teacher and coach became frustrated with running injuries of himself and student athletes. He discovered the art of natural running and it truly changed his life. Using natural running techniques, David was able to run pain free for longer distances with less fatigue. He just couldn't help himself, he began to teach and coach others about natural running and natural footwear. Soon doors began to open, and the idea of NEWSole running began to take hold. Much support and encouragement was offered by friends, family and potential customers. Many prayers were answered and NEWSole running opened its doors. David and Shona wanted NEWSole running to be a place where customers could find superior shoes, apparel and accessories as well as expert advice, personalized gait analysis and assistance in product selection. More than that, they desired that NEWSole be a place of community.