Yelp brings Ads Dashboard into Yelp for Business, debuts new ads features
Advertisers can now optimize for goals such as phone calls, website visits or messages, add negative keyword targeting and more.
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Yelp brings Ads Dashboard into Yelp for Business, debuts new ads features
YouTube Live Streaming For Your Business
YouTube is frequently overlooked as a marketing channel, especially by small businesses. However, a well-conceived and -executed video really is worth a thousand words, and these days, video marketing is a great way to get your message in front of a lot of at-home workers and people who, for whatever reason, cannot leave their homes. Better still, you can download the raw video clip from YouTube and reuse it on your Facebook business page, giving you a huge reach advantage and broader access to customers than ever before.
As businesses struggle to remain viable in an increasingly uncertain global economy, using every tool at your disposal to stay one step ahead of your competition becomes more crucial than ever before. If you’re not sure how these things work or need more information, Online Advantages is here to help with information and SEO services and tools designed specifically to benefit your business. By using these tools wisely, you can help make sure that when the all-clear is given and the dust settles, customers are beating a path to your door instead of your competitors.
https://onlineadvantages.net/5-ways-businesses-can-use-seo-marketing-to-combat-coronavirus-impact/
Holiday shopping SEO: Last-minute tips and techniques for e-commerce sites
How to optimize the work you’ve been doing year-round and what to avoid ahead of the most profitable time of the year...
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Holiday shopping SEO: Last-minute tips and techniques for e-commerce sites
Happy Friday from Penny at Online Advantages!
Microsoft Advertising expands LinkedIn Profile, dynamic remarketing, in-market audience targeting
B2B marketers can use LinkedIn Profile targeting in Search and Audience campaigns in more countries. Retail advertisers can retarget product engagers automatically with dynamic remarketing ads...
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Microsoft Advertising expands LinkedIn Profile, dynamic remarketing, in-market audience targeting
Social Shorts: Facebook attribution change on hold, Instagram gets more shoppable, turns 10
The social media marketing week in review: A round up of news and announcements you may have missed.
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Social Shorts: Facebook attribution change on hold, Instagram gets more shoppable, turns 10
Google testing new ‘call history’ feature for Google My Business
The missed call log will remain available to businesses for 45 days.
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Google testing new 'call history' feature for Google My Business
Happy Halloween from all of us at Online Advantages! Let us see your costumes!...Post a pic here
Google tests local ads in Maps auto-suggest results
A local ads shows up as you start typing....
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Google tests local ads in Maps auto-suggest results
What is Conversion Rate Optimization?
Conversion Rate Optimization (CRO) supports site performance by improving the ratio of site visitors converted into actual customers. CRO also assists in increasing sales, Click-through rates and other undefined goals without having to increase the amount of traffic coming to your website.
CRO improves nearly every other aspect of digital marketing by increasing the value of your website to each visitor. The continuous change is due to permanent improvements within your CRO and it lasts long after testing is complete. This way, even if you decided to build a whole new website four years from today, you would still retain and be able to use the results from all tests that were run now. The information would still be a knowledge bank of optimal practices useful for your next venture.
For more information on CRO please visit us:
https://onlineadvantages.net/services-conversion-rate-optimization-cro/
Google Ads and SMBs: How to drive results on a low budget...
A low ad budget doesn't have to mean minimal results. SMBs with spend under $5000 can use these tips to improve their conversions.
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Google Ads and SMBs: How to drive results on a low budget
Mobile marketing offers a wide range of opportunities for interacting with users on a more personal level. Today, we can address a much more specific audience according to not just to age, gender, and location, but also to interests and mobile browsing data, as well as other factors that give the possibility to reach a specific target segment, within a specific audience profile.
Our implementation services are tailored to meet your individual needs. As a leading mobile marketing professional team, we can manage your entire mobile campaign from strategy outline, audience profiling, campaign design and development, right through to delivery and reporting.
For more information contact us today!
https://onlineadvantages.net/services-mobile-marketing/
Happy New Year from all of us at Online Advantages Charlotte!
Q&A with Online Advantages...
How do I get traffic and attention to my online business?
Answer: Now more than ever, targeted keywords that direct traffic to a website for mobile or desktop users is important. Applying good SEO strategies such as linked keywords, tag clouds and social media which draw attention can help you shoot ahead of the crowd. The more search engine results pages you can get your business on, the better off you’ll be, particularly if you can capitalize on something unique that your business offers which no one else can right now. More than anything, though, keep doing what you do best: delivering the deliverables with excellent customer service. That plus good SEO will go a long way toward getting you out in front of the pack.
For more information contact us today!
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Merry Christmas from all of us at Online Advantages!
Does your company need an online presence analysis and audit?
A successful, digital strategy is based on a correct analytics setup of your website and your business.
A thorough audit identifies and rectifies any potential obstacles to the performance of your website and helps build the foundation for your wider, digital marketing efforts. The complete analysis provides comprehensive design recommendations, content marketing strategies, and a plan that guarantees the support of your business needs and objectives. It also allows us to set and define appropriate aims and goals which plays an important role in your personalized marketing campaigns.
We work closely with our clients when establishing goals and objectives for their online activity. Our team of experts uses a wide range of industry-tested tools, resources and techniques for an accurate analysis of your business, customers, and competition. At the end of our analysis and audit, we submit a comprehensive report on our findings, which includes clear and informed recommendations about the next steps to take.
For more information contact us!
https://onlineadvantages.net/services-company-online-prese…/
Question of the week:
If my ORM is poor, how long do I have to correct it?
When an online reputation crisis begins, it needs to be dealt with immediately before it has a chance to get out of hand. Sometimes rectifying an ORM problem is as simple as reaching out to the complaining party and offering to correct the problem. In other cases, especially where ORM has been mismanaged or ignored for an extended period, a complete overhaul of your online reputation might be necessary to retool your image and give you a chance to win back your existing and possible client base.
Contact us for more information on how Online Advantages can help your business!
https://onlineadvantages.net
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Facebook testing brand safety topic exclusions for advertisers
"This is the first time the Feed environment would be managed though controls," says Facebook spokesperson...
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Facebook testing brand safety topic exclusions for advertisers
Here at Online Advantages we have developed an approach to shaping digital strategies for our clients that result in defining prioritized, cost-effective solutions that deliver a measurable Return on Investment (ROI).
Digital Consultancy aims to define a tight, digital strategy that focuses on driving your key commercial goals. Raising your profile, boosting revenue, increasing efficiency, reducing cost, training your staff and communicating better with your customers are only a few of the business priorities vital to any company’s success. In order to avoid spending extra money for little return, you need a complex yet effective strategy and Online Advantages can help you do that!
Contact us today...
https://onlineadvantages.net/services-digital-consultancy/
Google Search launches updated mobile design and interface
With a new, modern experience, Google says the redesign is easier to read and use...
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Google Search launches updated mobile design and interface
At Online Advantages we are aware of the importance of a successful content marketing campaign, which is why we create informative, engaging and persuasive content that captures customers’ interest. We tailor a bespoke content marketing strategy for each of our clients.
We provide content that will convince web users to click through to your website for special offers, to purchase your products or contact you about your services, because our experienced copywriters know exactly how to make words sell.
For more information on how we can help your company succeed contact us today!
https://onlineadvantages.net/contact-us/
Google updates the Search Console coverage report
The updated report now gives you very specific categories and labels for errors and responses...
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Google updates the Search Console coverage report