In digital marketing, it's important to diversify your assets. This article gets into the specifics of straying from your Facebook comfort zone and focusing on email marketing, website content, and partnerships.
ARCHITECTURALDIGEST.COM
3 Ways to Diversify Your Digital Marketing Strategy
A marketing analysis is the perfect way to enhance your marketing strategy. A comprehensive marketing analysis takes work, but it will help you truly understand your customers and how to allocate your marketing budget. Here's how to do it:
BUSINESS.COM
How Do You Conduct a Marketing Analysis? - business.com
🛍️Ecommerce word of the week: cart abandonment rate🛍️
Your cart abandonment rate is a ratio that compares the number of online shopping carts created to the number of completed purchases.
If you're looking to revamp your digital marketing strategy this year, here's a great way to start:
FORBES.COM
Council Post: How To Create A Digital Marketing Plan In 2020
Some things to keep in mind this week.✨
Over at Ahoy Email, automations are everything. However, it's important to know when NOT to use automations. Check out their latest blog post to find out!
AHOYEMAIL.COM
Email Automations - Should You Use Automations | ahoy! Email
🌟Black Friday Tip🌟
Test your website to make sure it can handle the surge in traffic. Since all sales are online this year, it’s important that your site loads just as fast, if not faster, than your competitors.
Black Friday is just a month away. With almost all retail taking place online this year, digital marketing is more important than ever before. Our new blog post gives you the low-down on how to prepare for Black Friday, and includes our best tips for your marketing strategy.
PIRATELABS.CO
Black Friday 2020 - Marketing How Tos | Pirate Labs
💡How do we stay focused while working from home?💡
This is a tough one. When your work space is shared with your living space, the potential distractions are endless. These are our top 10 tips for staying focused:
✏️Make a daily to-do list and keep it prominent on your desk
✏️Create an hourly agenda each day
✏️Set deadlines for yourself
✏️Prioritize and rank tasks
✏️Take 10 minute breaks
✏️Put your phone on ‘do not disturb’ mode
✏️Eat healthy snacks
✏️Always have a glass of water handy
✏️Choose a stellar desk-and-chair combo
✏️Invest in a pair of noise-cancelling headphones
🛍️Ecommerce word of the week: affiliate marketing🛍️
Affiliate marketing is a marketing tactic in which a company pays commission to affiliates for each conversion achieved through their marketing efforts. It’s an extremely effective way to collaborate with others in your industry!
Fact: 74% of users are more likely to return to a mobile-friendly website. If you need help optimizing your site for mobile, we know a guy!🙋
🌟Black Friday Tip🌟
77% of companies start preparing for Black Friday 1-3 months beforehand. With just under 2 months until the big day, the time is NOW!
🔦Client Spotlight: PeachSkinSheets🔦
PeachSkinSheets.com is a long-term client of ours, and it has been an absolute joy to help them get the word out about the softest sheets ever. Take a look at the progress we’ve made with their ecommerce store.
What segments work for Black Friday/Cyber Monday email and social media campaigns?
May we recommend:
✔️Inactive Subscribers
✔️Recently Active Subscribers
✔️VIP Customers
✔️Holiday/Seasonal Shoppers
✔️Product Browsers/Almost Buyers
✔️Gift Givers
Here's a reminder to go VOTE today!
🌟Black Friday Tip🌟
Fast fact: 33.5% of retailers start promoting their sale 30 days beforehand. With just 25 days until Black Friday, you may want to let your customers know what deals and discounts are coming their way!
🌟Black Friday Tip🌟
Offer mobile-only discounts! More emails are opened on mobile phones than on desktop computers nowadays, so this exclusive offer will be sure to win customers over.
Did you know that 90% of buyers say that photo quality is the most important factor in an online site? Here’s a behind-the-scenes photo from today’s shoot for the new Cabidor ecommerce store!
Trust us, we know that digital marketing can be expensive. But we also know that it's worth the investment. If you're wondering how much to spend on it, check out this article:
BUSINESS2COMMUNITY.COM
How Much Should I Expect to Spend on Digital Marketing?
What’s the difference between B2B and B2C marketing?
First off, it’s important to know that B2B stands for “business to business,” and B2C stands for “business to consumer.”
When working in B2C marketing, the market is much more broad and the top priority is brand awareness. In B2B marketing, the market is much more narrow and the top priority is generating leads.⭐
🛍️Shopify tip🛍️
Test your store’s mobile settings! A huge mistake businesses make with their Shopify store is not checking their website on a mobile device. We recommend pulling out a smartphone or tablet and combing through every page to make sure everything looks good— especially images.
Fun fact: by the year 2040, it’s estimated that 95% of all purchases will be through eCommerce stores🙀
🌐Website word of the week: blog🌐
As we’re sure you already know, a blog is an online log of written content. But, when it comes to ecommerce, many online stores miss out on this opportunity. Blogs can generate leads, help your SEO strategy, keep your website fresh and human, and create shareable social media content.✨
Happy New Year from Pirate Labs!
Even when COVID-19 finally ends, consumer behaviors are likely to stay the same. Some are referring to this as "the decade of the home". As a result, your brand and digital marketing strategy should be adjusted accordingly. Try following these guidelines:
INSIGHTS.DIGITALMEDIASOLUTIONS.COM
insights.digitalmediasolutions.com
After a rough 2020, make sure your content throughout 2021 is uplifting and inspiring. This February, keep the theme of love all month!💞
Content tip: look up the national days each month when planning marketing campaigns. These are great ways to celebrate and get your customers excited!
Fun fact: today is national pizza day!🍕
🌐Website word of the week: keywords🌐
Keywords are words or phrases on your website that are used to trigger search results. In search engines such as Google, websites are ranked on the result page of a specific keyword.
🚨Valentine's Day is 1 week away!🚨
Time to target the last-minute shoppers!
Is your small business making use of these 4 digital marketing hacks?
BUSINESS2COMMUNITY.COM
4 Digital Marketing Hacks That Grow Your Small Business
